Growth Marketing Manager
About Platform Engineering
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Platform Engineering (platformengineering.org) is home to the world’s largest community of platform engineers. Through events like PlatformCon, which brings together over 35,000\+ participants every year, we connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.
We’re looking for a Growth Marketing Manager to help us scale our paid marketing engine and drive measurable growth across multiple channels. You’ll own our ad campaigns on Google, Meta \& Linkedin, experiment with new growth levers, and help us optimize the full funnel, from ad click to conversion.
What You’ll Be Doing
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- Running and optimizing paid campaigns across Google Search , Meta Ads and Linkedin Ads
- Analyzing performance data (CTR, CPC, CPA, ROAS, CVR) and making data\-driven optimization decisions.
- Collaborating with design and content teams to create ad creatives and landing pages that convert.
- Running experiments to improve website conversion rates and lead quality.
- Helping test new organic channels (e.g., YouTube Shorts, Instagram) to expand our growth footprint.
- Staying ahead of performance marketing trends, tools, and platform updates to keep our growth engine sharp.
- Owning day\-to\-day social media across our Platform Engineering brands by building systems to automate scheduling, defining a clear social strategy
- Tracking social performance and continuously iterating on formats, hooks, and posting cadence to improve reach and engagement over time.
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- 2–3 years of experience in growth marketing or performance marketing, ideally in a B2B SaaS environment.
- Working knowledge of Google Analytics, Tag Manager, and conversion tracking.
- Strong interest in AI and automation, ideally with hands\-on experience using AI tools and workflow platforms.
- A data\-driven mindset, comfortable analyzing numbers, spotting trends, and acting fast.
- Some experience managing social media calendars and understanding content performance metrics.
- Curious, experimental, and proactive. You like testing new formats, learning fast, and iterating often.
- Excellent written and spoken English. You care about clarity, tone, and precision.
- Bonus: experience with HubSpot, LinkedIn Ads, Airtable
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- Your work will reach tens of thousands of engineers worldwide.
- You’ll own meaningful growth levers across paid, social, and conversion optimization.
- Shape the future of platform engineering through events like PlatformCon.
- Fully remote team across Europe
- A role with room to grow into strategy, channel ownership, as our growth team expands.
- Competitive salary, equity, and a collaborative, inclusive culture.
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