Growth Marketing Manager
Coverflex
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Work changed. Pay didn’t.
Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.
Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.
️ TL;DR (The Essentials)
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Role: Growth Marketing Manager
Seniority Level: Manager
Type: Manager
Languages: English (main) / Spanish (C2/native)
Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude
Location: Remote (Spain)
Compensation:
- Base Salary: €54,000 – €62,000
- Equity: Yes – Stock Options under our Equity Incentive Plan
- Benefits: you can check them below (at the end of the page)
- Contract Type: Permanent
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Spain is one of Coverflex's key growth markets — and this role exists to accelerate it.
You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers.
You’ll know you’re successful when, after 90 days, you’ve:
- Generated a consistent flow of SQLs and inbound/outbound leads
- Leads using Inbound and Outbound channels
- Main KPI 1: SQLs (Sales Qualified Leads)
- Main KPI 2: Leads generated via inbound and outbound channels
- Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those
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Let’s be real — this is a dual mandate role.
Here’s what makes it challenging:
- You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction
- The tooling landscape moves fast — what is state of the art today may be obsolete in three months
- You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down
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Must\-haves
- 5\+ years in performance marketing, growth, or demand generation roles
- Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)
- Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
- Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed\-won
- Constantly on the lookout for first\-mover advantages, whether through new channels, tactics, hacks, or growth opportunities
- Always looking for first\-mover advantages — new channels, tactics, hacks, experiments
- Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics
Nice\-to\-have
- Experience collaborating with Sales teams to improve acquisition\-to\-conversion rates
- Familiarity with B2B sales motion and pipeline qualification
- Detail\-oriented approach to data
- Experience working closely with sales teams to align growth efforts and conversion goal
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- Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem
- Hands\-on strategist: you've done the executor work for years — now you design and run the whole play
- First\-mover curious: you're always watching what other fast\-growing startups are doing and asking "why aren't we doing that?"
- Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented
- Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact
- You prefer to build strategy and hand execution off to someone else
- You need structure, guidance, or a well\-defined playbook to get started
- You're not comfortable owning business metrics directly
- You move carefully rather than iterating fast
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Meet Your Manager
Hiring Manager: Pedro Costa — Global Head of Growth
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/pedrocosta18/
Profile Snapshot:
- Energy: Focused, driven by results and continuous learning
- Communication: Direct and efficient, mostly through Slack and quick huddles
- Feedback Style: Honest and straightforward
I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I'm here to support and challenge you. As a manager, my question will always be: "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers\-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.
Your Team
You’ll work day\-to\-day with:
- Julia Abarca, Country Manager, https://www.linkedin.com/in/juliaabarcamuro/
- Eduardo Gaspar, Head of Sales, https://www.linkedin.com/in/eduardogasparrull/
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We hire for impact and potential, not pedigree.
We welcome applications from people with non\-linear careers, career breaks, caregiving gaps, and those changing fields.
No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.
Assessment fairness:
We anchor on *evidence of outcomes* (what you shipped, moved, or influenced).
We actively de\-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).
Application Clarity
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No cover letter required.
Apply with your LinkedIn or your CV.
You may be asked a few short, relevant questions.
Total candidate time investment: \~3–4 hours end\-to\-end.
Hiring Stages (What to Expect, Why \& How Long)
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1\. CV / LinkedIn Screen — *Signal check vs must\-haves*
- Done by People \+ Hiring Manager.
- You’ll hear from us within 10 business days.
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice \+ short answers.
Accessibility: prefer a call? Tell us \- we’ll swap for a short chat.
3\. Hiring Manager Interview \- *Deep dive into your work • 45 min*
Structured around outcomes, decisions, and collaboration.
4\. People Interview \- *Allow us to know you! • 30 min*
With People. Stress\-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.
5\. Case study \- *Let's peak into this role's challenges • 60 min*
Exercises that represent potential challenges this role would have and how you'd approach them.
6\. Final Conversation (CEO / C\-Level) — *Values, strategy, and your growth • 30 min*
AI \& Hiring Tools Transparency
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We use a few tools to reduce bias and improve documentation, not to make hiring decisions.
- Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.
- Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.
- ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.
️ Speed \& Communication
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- Decision: within 4 weeks of your application.
- Updates: weekly if the process runs longer.
- Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).
- Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback \- what went well, and what to strengthen next time.
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