Group Marketing Manager

Kirktonholme Group
Location: East Kilbride or Broomhill, with travel across our nursery locations
Salary: £30000
Full\-time \| Mileage paid

Kirktonholme Group is looking for a creative, commercially minded and self\-sufficient Group Marketing Manager to lead marketing, content and brand activity across our childcare businesses. Our business are Kirktonholme Childcare, Little Stars nurseries and Experiential Play.

This is a newly created role and a great opportunity for someone who wants real ownership. After learning the business, you will be expected to manage the marketing function independently, working closely with our senior team and external agencies.

The role is hands\-on and varied. You will be responsible for driving brand awareness, nursery enquiries, occupancy and recruitment marketing.

Key responsibilities

• Plan and manage social media and content across the group


• Visit nursery settings to capture photo and video content


• Shoot, edit and publish engaging short\-form content


• Keep websites, profiles and digital content up to date


• Manage relationships with SEO, PPC, web and other specialist agencies


• Review campaign performance and report clear findings to the senior team


• Support improvements to the customer journey from discovery through enquiry and showround


• Help manage and enforce brand guidelines across the group


• Support print, signage and other marketing materials


• Oversee reviews and online reputation, including Google and Daynurseries


• Support recruitment marketing, employer branding and staff content


• Promote nursery events, partnerships and community activity


• Identify opportunities for PR, media coverage and collaborations

You will not need to be a technical SEO, PPC or web specialist, but you should be confident managing those partners and understanding whether their work is delivering results.

About you :

Our ideal candidate has at least 2 years experience in some sort of Marketing role. We are flexible on background and experience and are more interested in finding the right person.

You should ideally:

• Have broad marketing, content or social media experience


• Be confident shooting and editing photo and video content


• Be organised and able to manage multiple projects independently


• Be comfortable working with senior leaders and external agencies


• Have a good commercial understanding of marketing


• Be confident reviewing data and campaign performance


• Have strong attention to detail and brand awareness


• Be comfortable travelling regularly between nursery locations and be able to do so independently.

Experience in childcare, education or another multi\-site service business would be beneficial but is not essential.

Being comfortable appearing on camera would also be a strong advantage.

A driving licence and access to a vehicle are required due to the multi\-site nature of the role.

What we offer :

• A newly created role with real ownership


• The opportunity to shape the group's marketing strategy


• Mileage paid for business travel


• All content creation equipment provided


• Flexible working across sites, East Kilbride and Broomhill


• We are looking for someone proactive, creative and commercially aware who can take ownership of the role and help us build stronger brands, generate more enquiries and improve how we communicate with families and future employees.

Pay: From £30,000\.00 per year

Benefits:

• Casual dress


• Employee discount


• Free parking


• On\-site parking

Work Location: In person

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