Global Senior Marketing Manager, Workwear

Job Description

Are you a strategic marketing visionary obsessed with the exciting world of workwear? Are you fluent in durability, compliance, and industrial safety? Join us to command the global strategic direction for our workwear portfolio, driving market leadership and commercial success for our specialized Embelex solutions that are vital to workwear integrity and compliance across industrial environments.

This is a high\-impact role that demands the execution of fully integrated global marketing campaigns, with the goal of driving tangible brand growth and client engagement, and securing revenue growth across our workwear ecosystem. You will act as a pivotal, trusted strategic partner to the global commercial leadership team, facilitating proactive alignment of all marketing initiatives with core business goals. Success requires not just collaboration and creative ideation, but a clear focus on market development, deep, fluent command of complex global B2B markets, and strong external visibility across global workwear, laundry and safety industries.

Key Responsibilities:

Global Strategy \& Market Command

• Forge global market awareness and aggressively build brand equity for Avery Dennison’s workwear solutions, cementing the company as an undisputed thought leader


• Serve as the definitive strategic partner to the Global Workwear Commercial and Product teams, ensuring marketing initiatives are proactively locked with ambitious business growth targets.


• Identify and seize global market expansion opportunities within industrial workwear, corporate identity apparel, protective clothing (PPE), and the industrial laundry sector.


• Command targeted Account\-Based Marketing (ABM) strategies to spearhead outreach to major global accounts, fabricators, and contract buyers.

• Architect, launch, and relentlessly optimize integrated global campaigns across digital, social, email, and offline channels, masterfully tailored to influence the workwear buying committee.


• Develop and weaponize specialized content that highlights the uncompromising durability, safety credentials, and game\-changing digital tracking capabilities of Embelex.


• Drive massive lead generation and pipeline conversion through technical expertise and audience\-specific value proposition messaging.

• Lead the charge with the Events team to define the dominant brand presence, messaging, and product positioning at major global workwear, safety, and textile trade shows.


• Establish and leverage deep fluency in industry networking, associations, and field marketing to exponentially build brand visibility and capture high\-value B2B opportunities.


• Select and manage external agencies and third parties to facilitate disruptive creative work and flawless regional execution.

• Act as the mission\-critical central marketing authority, bridging the gap between Product Management, Regulatory/Compliance, Commercial Sales, and Global Creative teams.


• Spearhead creative ideation and conceptualize disruptive, high\-impact marketing ideas that blast through B2B clutter and deeply connect with modern workwear buyers.


• Ensure uncompromising alignment of campaign messaging with regional compliance standards, product life\-cycle updates, and shifting customer specifications.


• Orchestrate internal stakeholders and external vendors to execute complex, multi\-regional projects with undeniable excellence.

• Rigorously analyze global campaign data, regional sales performance, and ROI to precisely measure marketing impact and accountability.


• Transform data\-driven insights into actionable, high\-level strategic commands for continuous, exponential result improvement.


• Own the definition and relentless tracking of global KPIs tied to customer acquisition, contract wins, and client retention.

• Experience: 5–7 years of progressive B2B marketing experience, with a proven background specifically within the workwear, protective apparel (PPE), or industrial textile laundry industries.


• Education: Bachelor's degree in Marketing, Business, or a related technical field; MBA a plus.


• Reporting Structure: Reports to Director of Marketing, Apparel.


• Location and Travel: Remote/Hybrid, up to 25% international and domestic travel required.


• Leadership/Team Management: Manager role with potential direct reports; requires experience leading matrixed, cross\-functional global teams.


• Creative Capability: A proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns.


• Industry Domain Knowledge: Deep understanding of and passion for the workwear ecosystem, including industrial laundry durability requirements, safety/regulatory standards, and corporate uniform procurement channels, is highly valued.

Here's a glimpse of the great benefits you can expect:

• Health \& Financial Benefits: We offer a benefit for the supplemental package of mandatory health insurance, access to Lyra (our confidential Employee Assistance Program) for personal and professional support, a free health check every 4 years, and free fruit on\-site. We provide mandatory participation in the Avery Dennison Pension Fund (where the employer pays ⅔ of the premium), along with a holiday allowance and a year\-end allowance.


• Time Off \& Flexibility: Annual Leave starts at 24 days, increasing to 26 days after 4 years (pro\-rated). You will also receive 13 additional days per year (\+4% ATV allowance, pro\-rated) and a bridge day off. We offer flexible working hours and hybrid work options for most positions.


• Commuting \& On\-site Perks: Take advantage of free and enclosed parking in a well\-located building, or opt for a commuting allowance/100% reimbursement for public transport.


• Professional Development: Invest in your growth with a €500 annual individual training budget, access to numerous internal training and mentoring programs, and a budget for hardware when working from home.

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real\-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com.

At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our European Headquarters in the Netherlands, founded in 1955 and since 2014 located in the Leiden Bioscience Park, is a collaborative and dynamic environment that supports all Avery Dennison businesses and employs approximately 500 talented individuals. The location serves as the central hub for European Leadership and other functions that support the wider European manufacturing and distribution network. The location features a state\-of\-the\-art Research and Development Center.

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at Requestaccomodation@eu.averydennison.com. Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE\&I page to learn more about our Diversity, Equity \& Inclusion approach.

Pay Transparency Statement

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

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