Global Product Marketing Project Manager
TEMPORARY CONTRACT (CDD) \- ASAP TO END OF MARCH, 2027
About the brand
Lab Series skincare for men, launched in 1987 with a LAB dedicated exclusively to understanding men’s physiology and unique skin needs. With over 30 years of research and development, Lab Series has created high\-performance solutions with technology and active ingredients to work with men’s skin.
Position Overview:
As a Product Manager, you will own all skincare launches and programs across your franchises. You will lead the conception, development, and execution of innovative 360° marketing strategies and product concepts to drive business globally and strengthen brand differentiation. Working in an international environment, you will collaborate closely with cross\-functional teams to ensure the timely delivery of all programs, while evolving within a high\-potential brand in the still\-emerging men’s skincare category.
Responsibilities
- New Product Development \& Product Relaunch
- Develop product portfolio to support brand's strategic direction, including focus on hero products and fast\-growing subcategories and benefits, with a key focus on APAC (China key market) and NA (US home market).
- Manage end\-to\-end launch process, from product concept to go\-to\-market strategies focused on the consumer journey.
- Identify white space based on product architecture opportunities, market trends, sub\-category evolution. Leverage findings from consumer insights, social listening, CRM data.
- Develop strong partnerships with cross\-functional teams to drive product development milestones and deliver programs on planned launch timing.
- Kick off NPL through in\-depth market \& competitive analysis, and detailed product brief including unique product positioning.
- Leverage experience in skincare with regards to specific skin concerns, product usage and regimen.
- Lead execution of launch strategies within designated budget and COG targets and partner with transversal teams to develop all required formats.
- Create unique campaign concept anchored in consumer insights in partnership with Digital Consumer Marketing Team
- Partner with Digital Consumer Marketing and Creative Team to develop impactful omnichannel assets, with an online\-first mindset. Lead creation and communication of launch package to affiliates.
- Garner deep understanding of marketplace, inclusive of competitor dynamics, consumer needs and global trends, and make recommendations to seize market based on analysis. Remain relentlessly up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.
- Manage transversal \& ad hoc projects as needed (such as pricing analysis, subcategory analysis, go\-to\-market accelerated programs, etc.)
Profile \& Requirements
About You
- You are a creative, conceptual, and proactive self\-starter who goes the extra mile, with exceptional organizational skills, strong project management, and a keen ability to follow through on details.
- You demonstrate strong team spirit and create an environment that is encouraging, respectful, and builds team cooperation.
- You know how to work autonomously.
- You are flexible and adaptable, at ease in a fast\-paced and international environment, with a can\-do attitude.
- Balance between creative and analytical thinking.
- Passionate interest in beauty/skincare trends and the market, with a consumer\-first mindset.
- Strong computer skills including Excel and PowerPoint.
- Strong copywriting skills. Excellent written and oral communications \- professional level in English and in French.
- Concept writing and creative thinking
- Marketing\-related work experience
- End\-to\-end beauty product launches
- 2–3 years of postgraduate experience, including at least one role in Global Skincare Marketing or Product Development, ideally within the skincare or cosmetics industry.
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