German Speaking Head of Sales & Marketing

Job Title: Head of Sales \& Marketing (m/f/d)

Location: Berlin, Germany (Hybrid – up to 2 days remote/week)

Department: Sales \& Marketing

Reports To: Managing Director / CEO

Target Salary: €80,000 gross/year (plus bonus scheme to be defined)

About the Opportunity

A well\-established German payroll and B2B services provider headquartered in Berlin is looking for an operational, growth\-minded Head of Sales \& Marketing (m/f/d). Combining over three decades of service expertise with modern, digital software solutions, the company supports mid\-sized businesses with specialized payroll accounting and administrative technology.

In this dual\-focused role, you will lead a dedicated 5\-person team, blending hands\-on operational leadership with strategic planning to accelerate lead generation, scale sales operations, and modernize digital marketing workflows.

Key Responsibilities

• Team Leadership \& Development: Provide active, hands\-on disciplinary and functional management for a 5\-member Sales \& Marketing team, fostering a collaborative and goal\-driven environment.


• Go\-to\-Market Strategy: Develop and execute an integrated sales and digital marketing strategy targeting mid\-sized businesses for payroll services and proprietary software tools.


• Operational Sales \& Campaign Management: Oversee day\-to\-day sales operations, drive performance across acquisition channels, and execute multi\-channel marketing initiatives (SEO/SEA, CRM campaigns).


• Process Optimization \& CRM Rollout: Evaluate, implement, and optimize CRM and sales automation platforms to modernize lead pipeline management and internal workflows.


• Budget \& Data Ownership: Manage the combined sales and marketing budget. Analyze market trends, competitor insights, and conversion KPIs to refine product positioning and pricing.


• Strategic Partnerships: Represent the company at industry events, build relationships with key B2B partners, and coordinate cross\-functionally with internal payroll and software teams.

• Professional Experience: Minimum 3 years of progressive experience in B2B sales and marketing, including hands\-on team leadership.


• Sector Background: Background in the German service sector—ideally within payroll, HR services, finance, or B2B software/SaaS solutions.


• Digital \& Technical Mastery: Practical proficiency with CRM systems, pipeline management, and digital marketing tools (SEO/SEA, analytics frameworks).


• Leadership Style: Pragmatic, close\-to\-the\-work leadership approach—able to coach team members while actively executing operational campaigns and client interactions.


• Education: University degree in Business Administration, Marketing, Sales, or an equivalent professional qualification.


• Language Skills: Professional proficiency in German (minimum C1\) and fluent English (written and spoken).


• Location: Based in or near Berlin with the ability to maintain a regular onsite presence at the Berlin headquarters.

• Data\-Driven \& Analytical: Comfortably uses data to evaluate campaign ROI, conversion rates, and sales pipeline health.


• Entrepreneurial Mindset: Highly proactive with a strong hands\-on mentality, taking full ownership of initiatives from concept to execution.


• Communicative Networker: Excellent interpersonal skills with the ability to build rapport across team members, clients, and external stakeholders.

• Flexible Hybrid Model: Up to 2 work\-from\-home days per week combined with bright, modern office space in Berlin.


• Net\-Salary Optimization: Choice of tailored benefits including mobility allowances, food subsidies, and corporate mobility programs.


• Health \& Well\-being: Internal yoga classes, free drinks/fresh fruit, and comprehensive work\-life balance initiatives.


• Culture \& Team Spirit: Flat hierarchies, direct decision\-making, regular team events, and a positive, supportive team environment.


• Professional Growth: Dedicated budget for internal/external training, seminars, and leadership coaching.


• Equipment: High\-quality technical setup for both office and home workspace.

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