General Store Manager

Store Manager | Central London | Salary £

Are you an experienced luxury retail leader who thrives on delivering exceptional service, building lasting client relationships, and developing high-performing teams?

Our client is an established luxury brand with a strong reputation for craftsmanship, heritage, and client experience. This is a role where success comes from creating a welcoming and inspiring environment for both clients and the team, while driving commercial performance.

As Store Manager, you will lead from the front, setting the standard for service, clienteling, and day-to-day operations. You'll be responsible for creating a culture where people feel motivated, supported, and genuinely passionate about delivering an exceptional experience.

This boutique has significant potential, and the successful candidate will play a key role in driving its continued growth. You'll be trusted to identify opportunities, build strong client relationships, and ensure the team consistently delivers against both service and commercial objectives.

We're looking for a confident and credible leader with a natural ability to engage, inspire, and develop others. Strong clienteling skills, commercial awareness, and the ability to build relationships both internally and within the local community will be essential to success in this role.

This opportunity would suit an existing Store Manager, or a strong Assistant Manager ready to take the next step, who is passionate about luxury retail and committed to delivering a world-class client experience.

As Store Manager, you will:

• Lead and inspire the team to deliver an exceptional luxury client experience at every touchpoint.


• Drive sales performance through clienteling, relationship building, and commercial leadership.


• Develop, coach, and retain a high-performing team, creating a culture of accountability, passion, and excellence.


• Identify opportunities to grow the business through VIP development, local networking, and community engagement.


• Analyse performance and use commercial insight to drive sales, productivity, and profitability.


• Build strong relationships with key stakeholders, both internally and externally.

• Previous experience as a Store Manager or senior retail leader within luxury retail.


• A strong track record of delivering sales growth and achieving commercial objectives.


• Exceptional clienteling skills and a passion for building long-term customer relationships.


• Experience developing and leading successful, service-driven teams.


• Excellent communication, influencing, and people management skills.

• Competitive salary of £55,000-£70,000 depending on experience.


• Performance-related bonus scheme.


• Generous staff discount.


• Comprehensive benefits package.


• Opportunities for progression and long-term career development

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