General Manager - UK

Drink More Water, together we grow.

Here at waterdrop, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco\-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally\-located headquarters offers a vibrant environment, featuring an on\-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40\+ stores around the world, dedicated B2B partners and over 22,000\+ retail and branded stores, we can’t wait to take this journey to the next level – with you!

We are looking for a General Manager UK to build, scale, and lead the business with a strong focus on distribution growth, brand development, and omnichannel excellence. This role combines commercial leadership, brand building, and operational ownership, with full responsibility for the UK market.

Your responsibilities at waterdrop:

Market Ownership \& Strategy

• Full ownership of the UK market across all channels — define and execute the growth strategy in alignment with global direction


• Build waterdrop into a leading hydration brand and shape the UK market entry / expansion roadmap

B2B \& Commercial Growth

• Drive expansion across retail, wholesale \& distribution and strategic partnerships (fitness, hospitality, corporate, sports)


• Lead major commercial negotiations and build long\-term relationships with key partners and accounts

Brand Building \& Market Positioning

• Establish waterdrop as a premium, lifestyle\-driven hydration brand and translate the global brand into locally relevant execution


• Drive awareness through retail presence, activations, partnerships, community\-led initiatives and full\-on marketing campaigns (digital and offline)

Team Leadership

• Build, lead and develop a high\-performing UK team with a culture of ownership, speed and accountability


• Act as the central connector between UK and global teams

P\&L Ownership

• Full responsibility for UK financial performance — drive revenue growth, margin improvement and cost discipline


• Own budgeting, forecasting and business planning

Stakeholder Management \& Operational Excellence

• Work closely with global teams (brand, product, supply chain, finance) and act as the main interface between UK and HQ


• Ensure strong execution across all channels, oversee logistics and supply, and ensure compliance with UK regulatory requirements

Your strengths and qualifications:

• Strong commercial leader with proven experience in B2B / retail / distribution / digital, ideally in the UK CPG landscape


• Track record of building or scaling a brand in a competitive market and securing high\-impact distribution partnerships


• Proven P\&L ownership with the ability to drive sustainable, profitable growth


• Entrepreneurial mindset, execution\-focused, comfortable in high\-growth, fast\-paced environments


• Strong leadership skills with experience building and developing high\-performing teams


• Clear, structured communicator with strong stakeholder management across global and local teams

What we offer you:

• The chance to build something from the ground up in one of waterdrop's most important growth markets


• Full ownership of a key strategic market — shape and lead the UK business from day one


• Entrepreneurial environment with short decision paths, strong autonomy and real freedom to build


• International exposure working closely with global teams across brand, product and commercial


• Competitive package with performance\-based components, reflecting the seniority of the role

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.

Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!

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