General Manager
General Manager – Flagship Free Roam VR Experience
Edinburgh
£40,000–£45,000 \+ performance bonus
About the Role
We are launching a flagship free\-roam virtual reality venue in Edinburgh and are looking for an exceptional, hands\-on General Manager to lead the business from pre\-opening through launch and into full operations.
This is a rare opportunity to take full ownership of a new entertainment concept — with real autonomy to build the team, shape the customer experience, and drive commercial success from day one.
The role is highly technology\-led, combining venue operations with hands\-on use of VR systems, booking platforms and customer management tools. It would particularly suit someone who is confident with technology and enjoys working in a gaming, immersive or digitally\-driven environment.
With ambitious expansion plans, this role offers clear progression into multi\-site or regional leadership for the right candidate.
Key Responsibilities
Operations \& Leadership
- Lead venue setup, pre\-opening activity and operational readiness
- Run day\-to\-day operations, delivering a seamless, high\-quality customer experience
- Recruit, train and lead a high\-performing on\-site team
- Act as the on\-site business leader, driving standards, culture and performance
- Oversee VR sessions and undertake basic technical troubleshooting to ensure smooth operation
- Liaise with the franchise provider on system updates, gameplay changes and operational best practice
- Manage day\-to\-day commercial performance of the venue, ensuring strong revenue delivery and efficient operations
- Drive bookings, utilisation and overall performance
- Monitor commercial KPIs (occupancy, revenue, customer feedback, repeat bookings)
- Prepare and present a monthly performance review pack, including KPIs, insights and actions
- Develop and execute initiatives to maximise revenue (groups, parties, corporate events)
- Own and execute local marketing strategy in Edinburgh
- Lead social media channels (Instagram, TikTok, Facebook)
- Create engaging, high\-quality content with team support
- Build partnerships with schools, corporates and local event organisers
- Drive awareness, footfall and repeat business
- Ensure health \& safety standards are maintained at all times
- Maintain high operational standards across equipment and venue environment
- Strong ownership of booking systems, CRM and operational technology
- Confidently manage systems and resolve issues in a fast\-paced environment
Performance bonus linked to:
- Revenue and booking growth
- Customer reviews and ratings
- Venue utilisation
- Operational and launch milestones
- Proven experience managing a hospitality, leisure or customer\-focused venue
- Strong commercial mindset with experience managing KPIs and performance
- Strong IT / systems capability – booking systems, troubleshooting issues and working with technology in a live environment
- Strong leadership, able to build and motivate teams
- Entrepreneurial mindset with a hands\-on approach
- Confident with social media and local marketing
- Energetic, proactive and comfortable working in a fast\-paced environment
- Available to work evenings, weekends and peak trading periods
Work Location: In person
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