via reed · 3 June 2026 ·7 days ago

General Manager / Business Coach

Hiring People
Swindon Full-time GBP 50,000 – 100,000
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Are you highly experienced in owning, running, or managing businesses? Do you have get a buzz from making the sale? Do you like the idea of helping others to achieve success too? ...You could be the General Manager/Business Coach we are looking to join an award-winning team!

ActionCOACH UK predominantly awards and supports franchisees, however it also employs General Manager/Business Coaches (GM) to manage and operate a number of corporately owned franchises.

The GM role aligns almost exactly with the Franchisee role, in that you will launch the ActionCOACH brand in the territory, market and sell yourself and your services and coach your own clients and over time, build a team to grow the business within the territory. The only difference is that you will be directly employed by ActionCOACH UK with a salary and performance bonuses, rather than personally investing in the franchise. Initially joining and supporting another GM you will learn the sales and marketing ropes of ActionCOACH before undertaking our world class Business Coach training and launching your own territory and becoming a General Manager.

Key Responsibilities:

  • Marketing yourself and your services within your territory and using your circles of influence to get clients

  • Networking and running phone:mail:phone campaigns to generate clients

  • Maintaining and building ongoing close relationships with your prospects and clients to retain and develop them

  • Meeting business owners on a daily basis and helping them to:

  • Establish meaningful personal and business goals

  • Initiate organisational change

  • Execute proven sales and marketing strategies

  • Improve financial management

  • Build business processes and systems

  • Develop great teams of people with a strong business culture

  • Prepare for sale and expansion.

  • Developing yourself with ongoing learning and engaging with all the materials and training opportunities offered to you by our Head Office Support Team

  • Opening an office and recruiting a fantastic team to grow the territory

  • Meet/ Exceed your KPIs and targets and regularly report these to your manager and coach who can support you further

  • Embrace our 14 points of culture

The ideal candidate:
  • Will be a team player, with a track record of delivering results

  • Have experience of building relationships to make the sale

  • Has excellent communication and rapport building skills

  • Is committed to being the very best manager and coach you can be

  • Genuinely interested in business and learning

  • Possesses a passion for making a difference and is motivated by helping other people succeed

  • Has skills and experience in coaching, marketing, sales, leadership

  • And strong relationship building skills and presentation skills

Experience & Qualifications:
  • Proven track record in sales and business development against KPIs

  • Experience of mentoring and coaching in a business setting

  • Experience of presenting to an audience

Personal Attributes:
  • Effective at building relationships

  • Strong communication skills - presenting / written / verbal.

  • Organised

  • Motivated self-starter

  • Team-player

  • Desire to learn and continuously develop yourself

In return:

You'll get full training and extensive support

  • £50k - £60k OTE Year 1, £70k - £100k OTE Year 2

  • You'll have access to over 3,500 strategies and tactics to assist in your day-to-day business coaching

  • Your salary package is a combination of base pay PLUS a retention bonus for retaining your clients on an ongoing basis PLUS commission for referred business from your network and own marketing

  • We really think having a work-life balance is important, so we offer a generous holiday entitlement of 25 days per annum

  • You will be automatically enrolled on our company pension scheme

  • We often have conferences and webinars with world-class leaders and inspirational speakers that you will get the chance to attend

This is a salaried position however if the thought of being your own boss and owning your own franchise excites you then please also apply.

Interested in both? Great!... Apply now and we can cover both opportunities throughout the recruitment process.

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