General Manager

General Manager – Flagship Free Roam VR Experience

Edinburgh

£40,000–£45,000 \+ performance bonus

About the Role

We are launching a flagship free\-roam virtual reality venue in Edinburgh and are looking for an exceptional, hands\-on General Manager to lead the business from pre\-opening through launch and into full operations.

This is a rare opportunity to take full ownership of a new entertainment concept — with real autonomy to build the team, shape the customer experience, and drive commercial success from day one.

The role is highly technology\-led, combining venue operations with hands\-on use of VR systems, booking platforms and customer management tools. It would particularly suit someone who is confident with technology and enjoys working in a gaming, immersive or digitally\-driven environment.

With ambitious expansion plans, this role offers clear progression into multi\-site or regional leadership for the right candidate.

Key Responsibilities

Operations \& Leadership

• Lead venue setup, pre\-opening activity and operational readiness


• Run day\-to\-day operations, delivering a seamless, high\-quality customer experience


• Recruit, train and lead a high\-performing on\-site team


• Act as the on\-site business leader, driving standards, culture and performance


• Oversee VR sessions and undertake basic technical troubleshooting to ensure smooth operation


• Liaise with the franchise provider on system updates, gameplay changes and operational best practice

Commercial \& Performance Management

• Manage day\-to\-day commercial performance of the venue, ensuring strong revenue delivery and efficient operations


• Drive bookings, utilisation and overall performance


• Monitor commercial KPIs (occupancy, revenue, customer feedback, repeat bookings)


• Prepare and present a monthly performance review pack, including KPIs, insights and actions


• Develop and execute initiatives to maximise revenue (groups, parties, corporate events)

Marketing \& Growth

• Own and execute local marketing strategy in Edinburgh


• Lead social media channels (Instagram, TikTok, Facebook)


• Create engaging, high\-quality content with team support


• Build partnerships with schools, corporates and local event organisers


• Drive awareness, footfall and repeat business

Compliance, Systems \& Safety

• Ensure health \& safety standards are maintained at all times


• Maintain high operational standards across equipment and venue environment


• Strong ownership of booking systems, CRM and operational technology


• Confidently manage systems and resolve issues in a fast\-paced environment

Performance Bonus

Performance bonus linked to:

• Revenue and booking growth


• Customer reviews and ratings


• Venue utilisation


• Operational and launch milestones

Ideal Candidate

• Proven experience managing a hospitality, leisure or customer\-focused venue


• Strong commercial mindset with experience managing KPIs and performance


• Strong IT / systems capability – booking systems, troubleshooting issues and working with technology in a live environment


• Strong leadership, able to build and motivate teams


• Entrepreneurial mindset with a hands\-on approach


• Confident with social media and local marketing


• Energetic, proactive and comfortable working in a fast\-paced environment


• Available to work evenings, weekends and peak trading periods

Pay: £40,000\.00\-£45,000\.00 per year

Work Location: In person

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