Freelance Social Media Manager: Toys & Games (Results & Social Commerce Focus)

Freelance Social Media Manager (Results \& Social Commerce Focus)

Company: Social Climbers
Location: London (Hybrid / Remote flexibility)
Job Type: Freelance / Contract

About Social Climbers

Social Climbers is a Socials \& Ecommerce built for results. We don’t just grow accounts — we drive revenue.

From content creation to TikTok Shop, affiliate strategy and paid ads, we build social ecosystems that convert attention into sales. We work with ambitious brands across beauty, wellness, lifestyle and beyond — and we’re scaling fast.

The Role

We’re looking for a Freelance Social Media Manager who knows how to build more than just followers.

You understand how to turn content into community, and community into customers. You’ve done it before — and can prove it.

This role is for someone who can own strategy and execution across multiple brands, driving growth, engagement and revenue through social.

What You’ll Be Responsible For

• Building and executing social strategies that grow following and engagement


• Turning audiences into loyal communities (not passive viewers)


• Creating and overseeing high\-performing content that converts


• Managing and optimising TikTok, Instagram and YouTube accounts


• Driving revenue through social commerce:


• Meta (Stories, DMs, ad\-driven sales)


• Identifying viral opportunities — but more importantly, converting that attention into followers and customers


• Working closely with creators, UGC, and internal teams to deliver consistent output


• Analysing performance and optimising for ROI, not vanity metrics

• Proven track record of:


• Growing social followings


• Building engaged communities


• Driving sales through social media


• Strong experience with:


• TikTok (organic \+ Shop)


• Instagram (growth \+ monetisation)


• YouTube (short\-form \+ strategy)


• Clear understanding of social commerce and conversion\-driven content


• Ability to think beyond “going viral” — and focus on retention, loyalty and repeat engagement


• Experience with Toys \& Games


• Agency experience preferred


• Strong strategic thinking — you understand brands, audiences and buying behaviour


• Experience in supplements, wellness or beauty is highly desirable


• Confident managing multiple accounts and moving at paceWhat Success Looks Like


• Accounts growing consistently in followers and engagement


• Communities that actively interact, share and return


• Content that doesn’t just perform — it drives measurable revenue


• Clear contribution to TikTok Shop and social\-driven sales growth

• Work with a fast\-growing, results\-driven agency


• Be part of the front line of social commerce (TikTok Shop \+ beyond)


• Work with exciting brands in beauty, wellness and lifestyle


• Freedom to execute, test and scale what works


• Opportunity to grow with an agency that’s quickly becoming one to watch

Please include:

• Your CV


• Examples of accounts you’ve grown


• Specific results (followers, engagement, revenue where possible)


• Any experience with TikTok Shop or social commerce


• Links to work or case studies

Pay: £20,000\.00\-£45,000\.00 per year

Benefits:

• Flexitime


• Work from home

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