Freelance Brand Strategy Director
<p><strong>Freelance Brand Strategy Director<br></strong><strong>Contract Duration: 4 weeks, 40 hours per week<br></strong><strong>Location: NYC</strong></p>
<p>We’re looking for a Freelance Brand Strategy Director to help shape a high-impact brand narrative for a leading ready-to-drink beverage brand (confidential). This role is for someone who thrives at the intersection of data, insight, and storytelling—able to translate research into compelling strategic platforms that unlock powerful creative.</p>
<p><strong>What You’ll Do</strong></p>
<ul>
<li>Lead brand strategy development from discovery through creative brief</li>
<li>Synthesize quantitative and qualitative research into clear, actionable insights</li>
<li>Identify cultural tensions, audience motivations, and whitespace opportunities</li>
<li>Craft a compelling brand narrative and positioning that inspires creative teams</li>
<li>Partner closely with creative leads to ensure strategy is expressed effectively in execution</li>
<li>Build and present strategic frameworks, decks, and storytelling that resonate with senior stakeholders</li>
<li>Guide messaging architecture, tone of voice, and campaign platforms</li>
</ul>
<p><strong>What We’re Looking For</strong></p>
<ul>
<li>Proven experience in brand strategy, preferably at an agency or in a freelance leadership role</li>
<li>Strong ability to turn complex data and research into clear, engaging stories</li>
<li>Exceptional writing and presentation skills</li>
<li>Experience developing positioning, insights, and creative briefs that lead to breakthrough work</li>
<li>Comfort operating in fast-paced, collaborative environments with multiple stakeholders</li>
<li>Strategic thinker with a sharp point of view and attention to detail</li>
</ul>
<p><strong>Preferred Experience</strong></p>
<ul>
<li>Background in beverage, alcohol, or CPG categories—especially ready-to-drink (RTD) brands</li>
<li>Experience working on confidential or high-profile pitches</li>
</ul>
<p><strong>Engagement Details</strong></p>
<ul>
<li>Freelance, project-based engagement</li>
<li>Immediate start preferred</li>
<li>Remote-friendly, with flexibility for key meetings/presentations (based in NYC)</li>
</ul>
<p>This is an opportunity to help define a brand story that will shape creative at the highest level—bringing clarity, insight, and narrative power to a competitive category.</p>
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