Founding Creative Director

Accountabilities

• Own the creative vision and direction across the brand, ensuring consistency and excellence across every customer-facing touchpoint.


• Define narrative, positioning, and creative strategy for product launches, treating design as a strategic business tool rather than decoration.


• Personally create and ship high-impact work during the first year, including landing pages, launch videos, presentations, social content, and other go-to-market assets.


• Own and evolve the design system, establishing a scalable creative foundation for future products and campaigns.


• Act as the ultimate creative quality bar, creating or approving anything that is released under the brand.


• Partner directly with the founding team to turn complex products and ideas into compelling stories, experiences, and market-facing narratives.


• Build and eventually lead a lean internal creative function of approximately two to three people across design, motion, and content.


• Establish processes that allow the creative team to brief, position, produce, and launch work independently without relying heavily on external agencies.


• Maintain a high standard of execution while managing multiple launches and priorities in a rapidly changing environment.


• Champion the effective use of AI throughout the creative workflow, identifying new tools and workflows that improve speed, experimentation, and quality.

• Demonstrated experience owning creative direction, whether in-house or within an agency, with evidence of making final creative decisions rather than simply executing against direction.


• Exceptional creative taste and the ability to articulate, defend, and apply a clear point of view about what makes work distinctive and effective.


• Strong narrative and strategic thinking, with the ability to connect design, positioning, storytelling, and business objectives.


• A portfolio demonstrating high-quality creative work across relevant formats such as digital experiences, branding, campaigns, launch materials, editorial, motion, or consumer-facing products.


• The versatility to operate across different creative disciplines and industries; experience in SaaS is not required, while backgrounds in fashion, art, editorial, consumer brands, or similarly design-led environments are welcome.


• A proven ability to deliver excellent work in high-speed, ambiguous environments, with multiple priorities and rapidly evolving feedback.


• Hands-on experience with AI as part of the creative or product-development workflow. You should be comfortable experimenting with AI tools and have already used AI to build, prototype, design, or create something tangible.


• Strong interest in becoming increasingly technical and capable of independently shipping a landing page or similar digital experience within your first year.


• A proactive, low-ego approach with strong ownership, direct communication, sound judgment, and a willingness to act without waiting for permission.


• Comfort working asynchronously within a globally distributed team and communicating clearly through writing.


• High standards combined with the ability to move quickly, adapt to changing priorities, and maintain quality under pressure.


• A genuine interest in emerging AI capabilities and a willingness to continuously experiment, learn, and share effective workflows with others.

• Competitive salary plus equity or stock grants, giving you the opportunity to own a meaningful part of what you help build.


• High degree of autonomy and ownership, with responsibility for solving problems rather than simply completing assigned tasks.


• Direct exposure to the founding team and the opportunity to have your creative decisions reach the market without layers of internal approval.


• Fully distributed, global, and async-first working environment with low bureaucracy and a strong emphasis on written communication.


• The opportunity to define the creative standard and build a new internal creative function from the ground up.


• Work that reaches real consumer brands and has visible impact on a rapidly evolving category.


• Learning budget to support continued professional and creative development.


• Access to premium AI tools, including ChatGPT, Claude, Perplexity Pro, Cursor, and Lovable.


• Quarterly budget for experimenting with new AI and creative tools.


• A culture that encourages knowledge sharing through demos, discussions, and collaboration around emerging AI workflows.


• An environment built around trust, direct feedback, high standards, and meaningful ownership.


• The opportunity to work at the intersection of creativity, technology, AI, and the future of customer experience.

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