Founder's Associate (GTM/Sales)

About the Role

A fast\-growing, early\-stage B2B SaaS startup in the AI customer support space is looking for a Founder's Associate (GTM/Sales) based in Munich. You'll work directly alongside the CEO to build and execute go\-to\-market strategy, run outbound campaigns, and drive early commercial traction. This is a high\-ownership, high\-impact role where you'll help shape how the company scales using AI\-native processes.

What You'll Do

• Lead frontline outreach — craft outbound campaigns, generate lead lists, and reach out via email, LinkedIn, and calls to book discovery calls.


• Qualify high\-potential leads and guide them through the trial experience.


• Lead and participate in discovery calls, establishing clear communication channels with prospects.


• Take ownership of new growth channels and experiment with what works.


• Track every pipeline step meticulously and continuously improve conversion rates.


• Leverage AI tools across all responsibilities and help build AI\-native internal processes.

What We're Looking For

• Native\-level German fluency — this is a strict requirement.


• Hands\-on experience with CRM tools and outbound sales workflows, including pipeline tracking and reporting.


• Proven experience developing and executing GTM strategies in a startup environment.


• Experience crafting outbound campaigns and running outreach via email, LinkedIn, and calls.


• Comfortable and enthusiastic about using AI/LLMs in day\-to\-day work.


• Strong ownership mindset — you thrive in small, highly accountable teams.


• Located in Munich, Germany, or willing to relocate; on\-site presence is required.


• Ability to demonstrate impressive results from past roles or side projects.

Nice to Have

• Background in B2B SaaS, AI, or technical support tooling.


• Familiarity with tools like Zendesk, Jira, or Slack in a sales/GTM context.


• Experience at a startup in the AI or customer support software space.

Location

Munich, Germany — on\-site only. Candidates must be based in Munich or willing to relocate. Visa sponsorship is not available.

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