Field Sales Executive

Field Sales Executive – Foodservice Industry

Location: Northwest England (Liverpool, Warrington, Preston & surrounding areas)

Field-Based Role

The Opportunity

Are you a driven, energetic sales professional?

We’re working with a market-leading supplier that is entering an exciting growth phase. With a strong reputation for quality and customer service, the business is now investing in expanding its field sales team.

The Package

• Basic salary of £38,000 – £40,000


• Uncapped commission


• Company car or Car allowance up to £400 per month plus fuel support card


• 21 days holiday plus bank holidays (increasing with service up to 5 years)


• Pension scheme


• Laptop, mobile phone, and expenses covered


• Additional incentives

This is a rare opportunity to take ownership of a high-potential territory that has not been fully developed in recent years, offering significant scope to build and grow a profitable client base.

What You’ll Be Doing

This is a field-based sales role combining new business development and account management responsibilities.

• Visit 4–6 customers per day across your territory


• Focus initially on 70% new business development


• Build long-term relationships and grow existing accounts


• Identify and maximise upselling opportunities


• Work towards becoming the primary supplier to your customers


• Manage quotations, pricing, and negotiations


• Deliver against sales and profit targets


• Collaborate with internal teams to provide innovative product solutions

You will be selling to a wide range of customers including restaurants, hotels, pubs, gastro pubs, and premium food venues, working directly with decision-makers such as head chefs, owners, managers, and buyers.

Your Territory

• Established region generating approximately £1.5 million turnover


• Responsibility for around 35 active accounts


• Opportunity to develop over 100 additional lower-spend accounts


• Significant untapped growth potential

Support and Structure

• Dedicated internal sales support for order processing


• Structured 4–6 week onboarding programme


• Ongoing training, sales meetings, and development


• Autonomy to manage your own diary and territory strategy

What We’re Looking For

Sales Experience:

• Previous sales experience is preferred


• Experience in field sales or managing a territory would be beneficial

Mindset:

• Self-motivated with a “business owner” mentality


• Commercially aware and target-driven


• Strong relationship-building skills with a consultative approach

Personality:

• Enthusiastic, positive, and resilient


• Confident, personable, and professional


• Competitive with a genuine desire to succeed

Reliability, honesty, and trustworthiness are essential.

Why Join

• High-growth opportunity with strong earning potential


• Untapped territory offering significant upside


• Full autonomy to build and shape your region


• Strong internal support and established product range


• Opportunity to work within a dynamic and fast-paced industry

If you'd like, I can also tighten this into a punchier version for job boards or add a more sales-driven headline to increase applications.

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