Field Marketing Specialist - UK

🪐 Discover our galaxy
 
Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different:
A diverse team of 600 Malters across 6 European countries
A culture that champions equality (50% of our Comex are women) and inclusive growth
Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
A mission to give everyone the freedom to work differently
Ready to help shape the future of work? Your next chapter starts here! 🪐
At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.

Explore your future career  🔭
 As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality lead and sales meetings, and nurture Malt clients, in the UK and globally.  
While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support global sales strategy.

You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.  

Key responsibilities ✨

• Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs and digital marketing.


• Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localize global campaigns covering all our business in the UK.


• Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies.


• Organize events (Malt’s run event and sponsorship to external events), leveraging resources as needed.


• Align with the Enterprise & global sales teams. Work closely with sales leadership to align the marketing activities to the business needs & organisation, hold business reviews, and participate in sales meetings.


• Facilitate access to all marketing resources (events / ebooks / articles etc.)


• Facilitate feedback loop with sales.


• Analyse results, metrics and reports to determine effectiveness of program activities.


• Participate in transversal projects and / or global activities.

• 3 to 5 years of B2B field or event marketing experience preferably in the tech industry.


• Experience supporting complex buying cycles and interacting effectively with large sales teams (meaning you are assertive and vocal enough).


• Superior project management skills as you will be working on several projects at once in a fast-paced environment and will need to be autonomous.


• High comfort level with a fast-changing environment.


• Full proficiency in English is required; fluency in Spanish would be significant plus.


• Experience and ease with the following tools is appreciated: Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.) etc.

• First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (30-45 minutes)


• Interview with your future manager, Marthe Buisson, Head of Field Marketing, to delve into your experience and the specifics of the role. (45 minutes)


• Home assignment for you to complete, which will be evaluated by Marthe and a member of the sales team in order to assess your technical skills.


• Final interview with a C-Level leader to discuss Malt’s long-term vision.

This listing is from Lever. View original listing ↗