Field Marketing Manager - CRM

<p>Zeta is building the UK as a priority growth market and the blueprint for future EMEA expansion.</p>
<p>The Field Marketer, UK will sit at the centre of the UK growth strategy, helping turn commercial priorities into high-quality customer, executive and market activity.</p>
<p>This is a highly visible, hands-on role working directly with the President, UK and partnering closely with Customer Growth, Enterprise Sales, ABM &amp; Customer Marketing and Global Marketing.</p>
<p>The successful candidate will own the execution of Zeta’s UK field marketing programme while also helping coordinate the operating rhythm required to keep priority customer, market and leadership initiatives moving.</p>
<p>We are looking for someone who is exceptionally organised, commercially minded, comfortable around senior executives and customers, and able to move seamlessly between strategic priorities and detailed execution.</p>
<p>The Mandate</p>
<p>Turn UK commercial priorities into exceptional customer and market execution.</p>
<p>Key Responsibilities</p>
<p>Lead UK Field Marketing Execution</p>
<ul>
<li>Own the execution of the UK field marketing calendar across existing customers and selected enterprise prospects</li>
<li>Deliver high-quality customer events, executive dinners, roundtables, conferences and industry programmes</li>
<li>Coordinate UK customer roadshows across priority strategic accounts</li>
<li>Partner with the ABM &amp; Customer Marketing to translate account and campaign strategies into field activity</li>
<li>Work closely with the VP, Customer Growth and VP, Enterprise Sales to prioritise activity around the highest-value customer and pipeline opportunities</li>
<li>Ensure every field programme has a clear commercial objective, target audience and follow-up plan</li>
<li>Manage event logistics, venues, suppliers, invitations, attendee experience and execution</li>
</ul>
<p>Strategic Customer &amp; Executive Engagement</p>
<ul>
<li>Coordinate executive customer meetings and roadshows across Zeta’s priority UK accounts</li>
<li>Ensure account teams are properly prepared with customer objectives, stakeholder maps, relevant materials and desired outcomes</li>
<li>Coordinate participation from senior Zeta executives and specialist teams</li>
<li>Help create consistently high-quality experiences for senior customers engaging with Zeta</li>
<li>Track follow-up actions from strategic customer meetings and ensure ownership is clear</li>
<li>Maintain visibility of upcoming customer milestones, renewals, roadshows and executive engagement opportunities</li>
</ul>
<p>Support the UK Strategic Account Programme</p>
<ul>
<li>Help coordinate the operating cadence around Zeta’s priority UK customers</li>
<li>Maintain visibility of key account milestones, actions, dependencies and executive engagement</li>
<li>Ensure relevant teams are aligned ahead of important customer meetings</li>
<li>Partner with Key Account Directors, Sales, Strategy and Solution Consulting to ensure actions are followed through</li>
<li>Help connect customer programmes, events and executive engagement back to strategic account plans</li>
<li>Support the development of customer advocacy, lighthouse stories and reference opportunities</li>
</ul>
<p>UK Market Development</p>
<ul>
<li>Execute Zeta’s UK programme of customer and market-development activity</li>
<li>Coordinate industry sponsorships, conferences, executive dinners and selected partnerships</li>
<li>Support programmes designed to strengthen Zeta’s visibility with senior UK enterprise buyers</li>
<li>Develop strong working relationships with relevant agencies, partners, venues and industry organisations</li>
<li>Work with ABM &amp; Customer Marketing to ensure field activity supports both:<br><br><br></li>
<ul>
<li>Existing-customer retention and expansion</li>
<li>Selective new-logo pipeline</li>
</ul>
</ul>
<p>Commercial Follow-Through</p>
<ul>
<li>Ensure field activity translates into clear commercial actions rather than ending at the event</li>
<li>Coordinate post-event follow-up with sellers and Key Account Directors</li>
<li>Ensure relevant engagement is captured in Salesforce</li>
<li>Maintain visibility of opportunities, meetings and actions generated through field activity</li>
<li>Partner with Marketing Operations on reporting and measurement</li>
<li>Track programme outcomes and provide clear recommendations on where UK investment should be increased, changed or stopped</li>
</ul>
<p>UK Leadership &amp; Operating Cadence</p>
<ul>
<li>Work closely with the President, UK to help maintain momentum against the highest-priority UK initiatives</li>
<li>Coordinate key UK leadership meetings, customer reviews and operating cadences</li>
<li>Prepare agendas, briefing materials and meeting packs for priority customer and internal meetings</li>
<li>Maintain clear action logs, decisions, owners and timelines</li>
<li>Follow through with cross-functional teams to ensure agreed actions are completed</li>
<li>Help identify emerging blockers or dependencies and surface them early</li>
<li>Coordinate key milestones across Customer Growth, Sales, Marketing, Product and other shared functions</li>
<li>Support preparation for executive presentations and business reviews</li>
<li>Help maintain structure and focus across a fast-moving UK growth programme</li>
</ul>
<p>Executive Coordination</p>
<ul>
<li>Coordinate complex customer and leadership scheduling where required</li>
<li>Support planning for executive travel, roadshows and customer-facing programmes</li>
<li>Ensure the President, UK and participating executives have the right information ahead of key meetings</li>
<li>Anticipate logistical and operational requirements around priority customer and business activity</li>
<li>Help protect senior leadership time by ensuring meetings are well structured, prepared and followed through</li>
</ul>
<p>Success Measures</p>
<p>Success will be measured through:</p>
<ul>
<li>Quality and execution of UK customer and field programmes</li>
<li>Executive attendance and engagement across priority accounts</li>
<li>Contribution of field activity to customer expansion and new-logo pipeline</li>
<li>Customer roadshow effectiveness</li>
<li>Account follow-through and completion of agreed actions</li>
<li>Strong alignment across UK commercial teams</li>
<li>Effective management of the UK field marketing calendar and budget</li>
<li>Accurate tracking of customer and market-development activity in Salesforce</li>
<li>Timely execution of priority UK initiatives</li>
<li>Strong feedback from customers, executives and internal stakeholders</li>
</ul>
<p>Candidate Profile</p>
<p>The successful candidate will have:</p>
<ul>
<li>Experience in Field Marketing, Customer Marketing, B2B events or commercial programme management</li>
<li>Experience working within SaaS, technology, MarTech or another enterprise B2B environment</li>
<li>Strong understanding of how field marketing contributes to pipeline and customer growth</li>
<li>Excellent programme and project management capability</li>
<li>Experience delivering executive-level customer experiences</li>
<li>Exceptional organisation, attention to detail and follow-through</li>
<li>Confidence working directly with senior executives and enterprise customers</li>
<li>Strong written and verbal communication skills</li>
<li>Experience coordinating complex cross-functional programmes</li>
<li>Ability to manage multiple priorities and deadlines in a fast-moving environment</li>
<li>Experience working within a global or matrixed organisation</li>
<li>Working knowledge of Salesforce and modern marketing tools</li>
<li>Strong commercial judgement and an instinct for what matters most</li>
</ul>
<p>Personal Characteristics</p>
<p>We are looking for someone who:</p>
<ul>
<li>Is highly proactive and anticipates what needs to happen next</li>
<li>Creates order and momentum in a fast-moving environment</li>
<li>Is comfortable moving between high-level priorities and detailed execution</li>
<li>Has excellent judgement and discretion</li>
<li>Builds trusted relationships quickly</li>
<li>Is calm under pressure</li>
<li>Takes ownership rather than waiting for instruction</li>
<li>Holds themselves and others to high standards of follow-through</li>
<li>Enjoys being at the centre of a growing business</li>
<li>Is collaborative, low ego and highly dependable</li>
</ul>
<p>The Outcome</p>
<p>By the end of 2027, this person should have helped establish a disciplined UK field and customer-engagement engine that:</p>
<p>creates exceptional customer experiences, strengthens executive relationships, supports customer growth and pipeline, and ensures the UK commercial strategy is translated into consistent execution.</p>
<p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="none">PEOPLE &amp; CULTURE AT ZETA</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="none">Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.</span><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":160,"335559740":240}"> </span></p>
<p><span data-contrast="none">We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for emp

This listing is from Greenhouse. View original listing ↗