Field Marketing Manager (all genders)
<div class="content-intro"><div><strong>About us<br><br></strong>Lucanet is the CFO Solution Platform built for modern finance & tax teams, offering an integrated suite of solutions to simplify and automate their most critical finance processes. More than 6,000 companies around the world rely on our easy-to-use, out-of-the-box SaaS platform - from consolidation and financial planning to tax compliance and reporting, ESG reporting, banking and cash management, and more. PE-backed and growing our footprint across global markets.
<p>Behind the platform is a global team of 850+ people who care about doing the work well. We challenge each other to push boundaries, move fast without cutting corners, and build solutions that genuinely change how finance & tax leaders operate. If you're looking for a place where your work has real reach - and where your growth is part of the deal - this is it.</p>
<a href="https://www.lucanet.com/en/careers/">Discover more about Lucanet as an employer.</a></div></div><div class="TranslationField-module__fieldItem___g4pRX">
<h4 class="TokenisedTypography-module__EzGiEkH0__v6-3-2 TranslationField-module__fieldItemName___Q0F_7">The Role</h4>
<p><span data-contrast="auto">Are you ready to make your mark in one of the most exciting regions in the world? As </span><strong><span data-contrast="auto">Field Marketing Manager</span></strong><span data-contrast="auto"> for the BNL market, you'll join a fast-growing, genuinely international team where your ideas travel fast, your impact is visible, and no two days look the same. This is a rare opportunity to scale field marketing in a high-growth market, working alongside passionate colleagues across APJ and Europe.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">You'll be responsible for the strategic development and execution of field marketing strategies to drive regional growth and amplify partner marketing programs across the Netherlands and Belgium. This role involves close collaboration with sales, central marketing teams, product, and partner marketing teams to ensure cohesive and effective marketing efforts.</span><span data-ccp-props="{}"> </span></p>
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<h4 class="TokenisedTypography-module__EzGiEkH0__v6-3-2 TranslationField-module__fieldItemName___Q0F_7">What you'll do</h4>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Stakeholder Management:</span></strong><span data-contrast="auto"> Manage planning and relationships with internal and external stakeholders to provide updates on program progress and results. Experience working with sales teams is essential — strong alignment is crucial.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Event Management:</span></strong><span data-contrast="auto"> Plan and execute regional events, trade shows, and webinars to drive engagement and lead generation. B2B (SaaS) and events/tradeshow organisation experience is crucial.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Campaign Execution:</span></strong><span data-contrast="auto"> Execute, and optimise regional marketing campaigns, events, and programs to drive demand generation and revenue growth. Comfortable using generative AI tools (e.g. ChatGPT, Jasper, or similar) to accelerate campaign content creation, localise messaging at scale, and streamline reporting workflows.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Budget Management:</span></strong><span data-contrast="auto"> Manage the budget for regional marketing activities, ensuring efficient allocation of resources and budget adherence.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Performance Metrics</span></strong><span data-contrast="auto">: Establish and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing initiatives.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">ABM Marketing:</span></strong><span data-contrast="auto"> Experience working with sales teams to support rollout of ABM program regionally.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto">Support Partner Programs</span></strong><span data-contrast="auto">: Amplify partner marketing programs in the region by providing partners with the necessary resources, training, and support. Work closely with regional partners on joint marketing initiatives and co-branded campaigns</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><strong><span data-contrast="auto">Market Analysis:</span></strong><span data-contrast="auto"> Conduct analysis to identify opportunities to review campaign performance, addressable market, and competitive landscape.</span><span data-ccp-props="{}"> </span></li>
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<h4 class="TokenisedTypography-module__EzGiEkH0__v6-3-2 TranslationField-module__fieldItemName___Q0F_7">What you bring to the table</h4>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">3-4 years of marketing experience with demonstrated success in field marketing for B2B SaaS companies (SaaS) background is essential, events/tradeshow experience also crucial.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Proven experience in field and partner marketing, with strong operational expertise.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Robust experience in marketing automation tools such as HubSpot's AI content assistant and predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence.</span><span data-ccp-props="{}"> </span></li>
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<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Proven track record of success in partnering with Sales for shared goals.</span><span data-ccp-props="{}"> </span></li>
</ul>
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<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Data-driven mindset with demonstrated analytical ability, including use of AI-powered tools to interpret intent data and optimise campaign performance.</span><span data-ccp-props="{}"> </span></li>
</ul>
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<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469
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