Experience Strategy Director

<div class="content-intro"><h4><strong>Who We Are</strong></h4>
<p>MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.</p>
<p><strong>About WPP</strong></p>
<p>MAP is part of<span class="Apple-converted-space"> </span><a href="https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$" data-outlook-id="5677231c-455b-4705-9250-42d6515234fb">WPP</a>, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p></div><p>WPP Enterprise Solutions MAP is looking for an Experience Strategy Director to lead where connected customer experience goes next – for our clients, and for the capability itself. You'll bring deep expertise in CRM, personalization, and loyalty to a portfolio of global clients, and help set the direction for how we build first-party-data-driven experiences at scale.</p>
<h2>What will your day look like?</h2>
<p><span data-contrast="auto">As an Experience Strategy Director, you set the strategic direction for how we build cohesive, customer-first experiences across marketing automation, personalization, loyalty, and CRM for a portfolio of global clients. You will own the end-to-end customer experience, translating business opportunities into outcomes that are as engaging for consumers as they are commercially viable for our clients, staying close to the data, technology, and capabilities that turn that strategy into real, compelling interactions.</span></p>
<p><span data-contrast="auto">Your role is highly client-facing and you’ll build and own relationships with client leadership and key stakeholders, both internally and externally, pushing innovative thinking and setting the bar for best-in-class solutions across everything your portfolio delivers. You'll work closely with the wider client team – strategists, technologists, data specialists, and creatives – steering their work toward a single, connected vision of the customer experience.</span></p>
<p><span data-contrast="auto">You'll lead complex client engagements across your accounts, bringing deep specialist expertise within a core proposition such as personalization or loyalty. You're also a driving force behind the experience strategy capability itself – evangelizing and refining our experience strategy service lines, educating strategists and clients alike, and leading major new business pursuits that grow our footprint.</span></p>
<p><strong><span data-contrast="auto">Client Delivery</span></strong></p>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Set the strategic direction for your accounts, applying deep specialist expertise within a core proposition such as personalization or loyalty to every engagement.</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Own strategic impact, delivery quality, and client satisfaction across your accounts, while keeping utilization and billability healthy across your client teams.</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Act as a strategic partner and thought leader to client leadership, shaping their broader CX and marketing strategy, not just the immediate brief in front of you.</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Maximize the output of client and project teams to deliver high-quality work across several concurrent, often complex, workstreams.</span></li>
</ul>
<p><strong><span data-contrast="auto">Practice Development &amp; Innovation</span></strong></p>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Evangelize and evolve MAP's experience strategy service lines and methodologies, keeping the practice ahead of client needs, not just level with them.</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Educate clients, strategists at every level, and colleagues across capabilities on experience strategy propositions and ways of working.</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Evaluate and refine existing service lines and frameworks so they scale consistently across clients, industries, and portfolios.</span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Develop the strategists working alongside you, sharing your expertise and helping shape the next generation of experience strategy talent.</span></li>
</ul>
<p><strong><span data-contrast="auto">Business Development</span></strong></p>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Lead or act as primary strategy advisor on major new business pursuits, converting opportunities into profitable, long-term engagements.</span></li>
</ul>
<h2>Who are you going to work with?</h2>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">You'll report to the Global Head of Experience Strategy, based in Copenhagen.</span></li>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">This is a highly client-facing role: you'll work closely with client teams across our global network of agencies and offices.</span></li>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">You'll collaborate daily with the wider MAP capabilities, including technology, data, design, business consulting, and client services.</span></li>
</ul>
<h2>What do you bring to the table?</h2>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1"><span data-contrast="auto">A proven track record leading complex CX, CRM, personalization, or loyalty engagements, in an agency, consultancy, or in-house.</span></li>
<li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1"><span data-contrast="auto">Deep fluency in the platforms and data models behind connected customer experience, such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or similar, and the judgment to know where they add value and where they don't.</span></li>
</ul>
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