Executive Director, Marketing Intelligence Platforms & Innovation

<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p>
<p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p>
<p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&amp;m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&amp;s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&amp;e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>ABOUT US</strong></p>
<p><strong> </strong></p>
<p>The <strong>WPP l Ford Team</strong> is an integrated operating network made up of a dynamic multi-agency ecosystem that serves Ford Motor Company and its many diverse units around the world. This operating team provides a breadth of marketing experience for Ford across Communications, Marketing, Brand and Customer Experience, A.I., Creative, Production, Media, Strategy, Analytics, Commerce &amp; Technology and more. <br><br>Operated under a central leadership team, it draws best-in-class talent from leading WPP agencies including VML (Brand &amp; Customer Experience), WPP Media (Media), GTB (Precision Retail Marketing), WPP Production (Brand Design &amp; Production), Zubi &amp; UWG (Multicultural), and Burson (Corporate Communications/ Public Relations), among other key WPP specialists. WPP l Ford team members work in a highly integrated environment, with direct exposure across virtually every discipline of modern marketing. </p>
<p>This role is imbedded within<a href="https://www.vml.com/"><strong> VML</strong></a> agency as part of the WPP network. At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. </p>
<p><br><strong>ABOUT FORD AND THE OPPORTUNITY</strong></p>
<p>This is an exciting opportunity to join the team dedicated to WPP’s critically important client, <strong>Ford Motor Company</strong>. We’re building a world-class marketing intelligence function and seeking a <strong>Executive Director, Marketing Intelligence Platforms &amp; Innovation</strong> to lead the maturation of our product and analytics capabilities, drive innovation, and govern the delivery of our highest-priority initiatives across a global, multi-agency network. Reporting directly to the Chief Marketing Intelligence Officer, this senior leadership role partners closely with regional teams, agency partners, and cross-functional executives. The right person operates equally well as a capability builder, an innovation driver, and a disciplined delivery leader.</p>
<p><strong>RESPONSIBILITIES</strong></p>
<p><strong><em>Product Maturity &amp; Capability Standardization</em></strong></p>
<ul>
<li>Evolve the maturity of our marketing intelligence products and standardize capabilities across the global network and agency partners, creating consistency in how we build, measure, and deliver.</li>
<li>Advance our predictive and prescriptive analytics capabilities, including identifying and operationalizing high-value AI use cases.</li>
<li>Establish and enforce engineering, data, and delivery standards that scale across regions and partners.</li>
</ul>
<p><strong><em>Program Governance &amp; Executive Delivery</em></strong></p>
<ul>
<li>Track and orchestrate high-priority projects and cross-functional efforts, ensuring alignment, communication, and accountability across teams.</li>
<li>Manage executive-level deliverables end to end — scoping, financials, resourcing/HR reviews, and other senior reporting — bringing rigor and visibility to how priority work is run.</li>
<li>Serve as a central point of coordination, making sure standards and processes are followed and that leadership has a clear, current view of progress.</li>
</ul>
<p><strong><em>Growth, Innovation &amp; Thought Leadership</em></strong></p>
<ul>
<li>Drive progress toward winning new global business, including the EMEA analytics scope, by closely tracking timelines, roadmap goals, and deliverables.</li>
<li>Develop new innovation, thought leadership, and robust delivery standards and documentation that strengthen our competitive position and support business development.</li>
<li>Translate emerging technology and market shifts into actionable opportunities for the function.</li>
</ul>
<p><strong>REQUIRED SKILLS &amp; COMPETENCIES</strong></p>
<p><strong>Required</strong></p>
<ul>
<li>15+ years of experience spanning product/capability leadership, analytics or marketing intelligence, and large-scale program or delivery management.</li>
<li>A combination of automotive and/or broader industry expertise, hands-on product management experience, and agency or media agency experience.</li>
<li>A track record of maturing analytics products and standardizing capabilities across complex, distributed, or multi-agency environments.</li>
<li>Strong command of predictive/prescriptive analytics and applied AI, with the judgment to separate hype from genuine value.</li>
<li>Demonstrated success managing executive-level deliverables — scoping, financials, resourcing — with precision and discretion.</li>
<li>Experience supporting business development or new-business wins, ideally in a global or EMEA context.</li>
<li>Exceptional cross-functional leadership, communication, and stakeholder-management skills at the executive level.</li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$155,000</span><span class="divider">&mdash;</span><span>$390,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
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