Entertainment Marketing Executive
<p><strong>OVERVIEW:<br></strong></p>
<p><em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content.</span></span></em><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335551550":1,"335551620":1,"335559737":0,"335559740":300}"> </span></p>
<div>You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencer, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.</div>
<p><strong>WHAT YOU'LL BE DOING:</strong></p>
<p><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Strategy & Execution</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559737":0,"335559738":40,"335559740":300}"> </span></p>
<ul>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Support the execution of </span><span data-ccp-parastyle="heading 3">Gymshark’s</span><span data-ccp-parastyle="heading 3"> Entertainment Marketing strategy, including: </span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Paid and organic celebrity & talent partnerships</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Influencer activations</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Cultural and brand-led activations</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Agency management</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Generate excitement around the brand</span><span data-ccp-parastyle="heading 3">; </span><span data-ccp-parastyle="heading 3">leverage</span><span data-ccp-parastyle="heading 3"> the power of </span><span data-ccp-parastyle="heading 3">t</span><span data-ccp-parastyle="heading 3">alent & </span><span data-ccp-parastyle="heading 3">i</span><span data-ccp-parastyle="heading 3">nfluencers to</span><span data-ccp-parastyle="heading 3"> </span><span data-ccp-parastyle="heading 3">increase brand/product awareness and consideration through Entertainment </span><span data-ccp-parastyle="heading 3">M</span><span data-ccp-parastyle="heading 3">arketing.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
</ul>
<p><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Talent & Relationship Management</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559737":0,"335559738":40,"335559740":300}"> </span></p>
<ul>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Maintain and grow a strong network of industry contacts.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Act as the primary point of contact for talent and collaborators across campaigns and activations.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Manage inbound talent and gifting requests in line with seasonal priorities.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Identify</span><span data-ccp-parastyle="heading 3">, secure, and engage emerging and established talent aligned with </span><span data-ccp-parastyle="heading 3">Gymshark’s</span><span data-ccp-parastyle="heading 3"> brand.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Lead talent outreach, pitching, negotiation, and contracting</span><span data-ccp-parastyle="heading 3">.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
</ul>
<p><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Activations & Content</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559737":0,"335559738":40,"335559740":300}"> </span></p>
<ul>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Support the ideation and execution of creative talent activations</span><span data-ccp-parastyle="heading 3"> across social content, events, </span><span data-ccp-parastyle="heading 3">campaigns</span><span data-ccp-parastyle="heading 3"> and key cultural brand moments.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Collaborate with internal teams to ensure content and activations are maximised across all marketing channels</span><span data-ccp-parastyle="heading 3">. </span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
</ul>
<p><span data-contrast="none"><span data-ccp-parastyle="heading 3">Agency & Campaign Management</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559737":0,"335559738":40,"335559740":300}"> </span></p>
<ul>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Manage external agencies for talent seeding and product placement: </span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Share briefs and campaign direction</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Approve talent selections</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Oversee product </span><span data-ccp-parastyle="heading 3">logistics</span><span data-ccp-parastyle="heading 3"> and delivery</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Oversee project workflows, timelines, databases, and reporting processes.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Ensure entertainment marketing initiatives are integrated across wider brand campaigns.</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559738":40,"335559740":300}"> </span></li>
</ul>
<p><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Insights & Reporting</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":2,"335551550":1,"335551620":1,"335559737":0,"335559738":40,"335559740":300}"> </span></p>
<ul>
<li><span data-contrast="none"><span data-ccp-parastyle="heading 3">Monitor market trends, competitor activity, and cultural movements to inform stra
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