Email Marketing Manager

Email Marketing Manager

Up to £32,000 PA

Key Responsibilities:

Strategic CRM Management:

• Develop and implement a comprehensive CRM strategy aligned with business objectives.


• Collaborate with cross\-functional teams (marketing, sales, product, and IT) to ensure CRM alignment throughout the customer journey.


• Continuously identify opportunities to enhance CRM tools and processes to improve efficiency and customer satisfaction.

• Leverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions.


• Build and refine customer personas based on behavioural, demographic, and transactional data.


• Develop predictive models to forecast customer needs and optimise marketing efforts.

• Create and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.).


• Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changes.


• Monitor and analyse campaign performance, using insights to refine future efforts.

• Track, measure, and report on CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn).


• Conduct in\-depth analyses of customer behaviour and campaign effectiveness, presenting insights and recommendations to leadership.


• Utilise A/B testing and other optimisation techniques to ensure continuous improvement.

• Foster a culture of innovation and adaptability within the CRM function.


• Stay abreast of CRM tools, trends, and best practices, recommending and implementing changes where appropriate.


• Proactively drive organisational change to enhance customer relationships and business outcomes.

• Manage and innovate customer loyalty programs to increase engagement, retention, and lifetime value.


• Develop lifecycle marketing strategies that nurture customers at every stage of their journey, from onboarding to re\-engagement.

• Bachelor’s degree in one of the following, Marketing, Business, Data Analytics or similar.


• Proven experience (3\+ years) in CRM management, customer lifecycle marketing, or a similar role.


• Strong creative thinking skills, with the ability to design compelling customer experiences.


• Exceptional analytical capabilities, with expertise in tools such as Klaviyo, Google Analytics, or similar platforms.


• Demonstrated experience in segmentation, data modelling, and predictive analytics.


• Strong communication and project management skills, with a track record of cross\-functional collaboration.


• Adaptable and results\-oriented, with a passion for driving change and innovation.

• Passion/experience for the jewellery industry

REPORTING TO: Head of Marketing / Ecom Manager

WORKING HOURS: 9\-5 Monday \- Friday / 3 days a week in office

Job Type: Full\-time

Pay: Up to £32,000\.00 per year

Benefits:

• Employee discount


• Free parking


• On\-site parking


• Work from home

• Email marketing: 2 years (required)

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