Email & Lifecycle Marketing Manager

Accountabilities

• Own the email and lifecycle marketing strategy and execution across multiple consumer brands.


• Translate business objectives into lifecycle strategies, campaign calendars, testing plans, KPIs, and actionable recommendations.


• Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs.


• Develop customer segmentation strategies based on behavior, lifecycle stage, purchase patterns, and commercial objectives.


• Plan and execute lifecycle programs supporting promotions, product launches, acquisition, retention, and repeat purchases.


• Write email copy and collaborate with design teams on creative briefs, assets, and campaign execution.


• Run A/B tests across messaging, creative, segmentation, timing, offers, and automated flows.


• Monitor deliverability, list health, and subscriber growth while maintaining strong campaign quality standards.


• Analyze revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value.


• Produce clear performance reporting that explains results, underlying drivers, and recommended next steps.


• Present insights and optimization opportunities to leadership and relevant stakeholders.


• Maintain rigorous campaign QA across links, tracking, segmentation, targeting, creative, and deployment.


• Stay informed about each brand's products, customers, competitive environment, and business performance while managing multiple priorities with accuracy and accountability.

• Approximately 4+ years of hands-on experience in email marketing, CRM, or lifecycle marketing, with demonstrated personal ownership of programs from strategy through execution.


• Proven experience developing campaigns, automated flows, segmentation strategies, testing programs, and optimization initiatives.


• Strong written and verbal English skills, including the ability to present insights and recommendations clearly in professional settings.


• Experience with Omnisend is strongly preferred; Klaviyo or comparable lifecycle marketing platforms will also be considered.


• Experience managing multiple brands, accounts, or competing priorities; agency experience is preferred, while strong multi-brand in-house experience is also relevant.


• Background working with consumer brands, particularly CPG, food & beverage, lifestyle, hospitality, or related sectors, is highly desirable.


• Strong understanding of how lifecycle marketing contributes to conversion, repeat purchase, reorder rates, subscriptions, retention, revenue, and customer lifetime value.


• Strong analytical and data-literacy skills, with the ability to turn performance insights into practical testing and optimization recommendations.


• Strong creative judgment and the ability to collaborate effectively with design and content teams.


• Excellent organization, project management, attention to detail, and ability to work independently in a fast-paced agency environment.


• Proactive, self-motivated, and comfortable taking ownership of channel performance and business outcomes.


• Ability to clearly explain a lifecycle program you personally managed, including its strategy, testing, optimizations, and measurable results.


• Availability to collaborate within the Eastern Time Zone.


• Resume must be submitted in English.

• Fully remote work opportunity.


• Part-time, hourly engagement to start.


• Potential to increase hours and responsibilities over time, with an ongoing relationship rather than a short-term project.


• Opportunity to manage lifecycle marketing across multiple consumer brands.


• Direct collaboration with marketing leadership, design, and agency teams.


• High level of autonomy and ownership over strategy, execution, and channel performance.


• Opportunity to contribute to acquisition, retention, revenue growth, and customer value initiatives.


• Remote international work environment with exposure to U.S.-based brands and clients.

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