eCommerce Production & Campaign Coordinator

Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow. 🎁

As part of the Moonpig Group, we’re proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, we’ve been powered by strong values, bold ideas and a shared passion for making a real difference. Here, you’ll have the chance to shape the kind of experiences people never forget – and help us build connections that truly matter.

eCommerce Production & Campaign Coordinator (6-month FTC) | 📍London – Hybrid (2 days in the office) | 💰Competitive Salary + Benefits
 
About the Role
 
We’re looking for an eCommerce Production & Campaign Coordinator to join us on a 6-month Fixed Term Contract, helping bring our trading plans to life across our websites.
 
This role plays a key part in shaping the end-to-end customer journey, from inspiration through to purchase, by delivering engaging onsite content that educates, inspires and converts.
 
You’ll work closely with Trading, Marketing, Product, UX and Creative teams to deliver trade-led campaigns, optimise landing pages and ensure our websites are always performing at their best. Using data and insight, you’ll help drive profitable growth through continuous improvement and conversion rate optimisation.

Key Responsibilities

• Support day-to-day website content implementation using Contentful, aligned to trading plans and priorities


• Deliver trade-led campaigns across our websites, managing timelines, briefing creatives and tracking performance


• Own the end-to-end homepage process, from briefing imagery and copy through to executing onsite updates


• Ensure a consistent trading narrative across all onsite touchpoints to drive engagement and conversion


• Work closely with Product and UX teams to roll out new features and improve the customer journey


• Contribute to A/B testing ideation to continuously improve customer understanding and onsite performance


• Conduct quality assurance checks to ensure accuracy, accessibility, consistency and brand alignment


• Update promotional pages in line with the trading calendar to support key commercial moments


• Collaborate with Operations, Customer Service and Legal teams to maintain key pages such as FAQs and terms and conditions


• Lead the setup and maintenance of non-category specific PLPs, supporting category updates where needed


• Support daily site audits to ensure content, links and assets are accurate and compliant


• Work with senior stakeholders to optimise navigation and search functionality, staying ahead of customer and market trends


• Monitor competitor activity to identify new ideas and opportunities to improve engagement and conversion

• Support planning for key calendar campaigns, gathering cross-functional requirements and building delivery plans


• Own campaign briefings with Design and Copy, ensuring all content is ready to go live in line with the trading calendar


• Create preview versions and wireframes of campaign updates and manage stakeholder feedback


• Build and maintain documentation covering campaign execution, learnings and performance outcomes


• Partner with Design and SEO to ensure onsite content is optimised for search relevance and visibility

• Use Adobe Analytics to track KPIs such as conversion rate, click-through rate and scroll depth


• Identify performance opportunities and support optimisation of existing and upcoming content


• Provide regular updates on performance across homepages and key campaigns on both websites

• You have experience in eCommerce operations, content production or campaign delivery


• You’re commercially minded and understand how digital activity drives revenue


• You’re confident using data and reporting tools to inform decisions


• You’re organised, detail-focused and comfortable managing multiple priorities


• You enjoy working cross-functionally and building strong working relationships


• You’re proactive, take ownership and enjoy finding better ways of doing things

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