E-Commerce Growth Manager

Accountabilities:

• Own and manage Meta (Facebook and Instagram) media buying across multiple DTC brands, including campaign setup, testing, scaling, and budget allocation.


• Monitor daily performance metrics and identify opportunities to improve growth, efficiency, and profitability across campaigns and funnels.


• Optimize key e-commerce KPIs such as CPA, ROAS, CVR, AOV, CAC, and LTV to maximize commercial performance.


• Identify funnel drop-offs and lead conversion rate optimization (CRO) initiatives to improve customer journeys and revenue outcomes.


• Collaborate with creative teams by providing performance insights, testing ideas, and data-driven feedback for ad and content optimization.


• Analyze pricing strategies, bundles, offers, and upsell structures to increase average order value and customer lifetime value.


• Ensure accurate tracking and attribution across analytics platforms and reporting tools.


• Work closely with founders and stakeholders to define and execute scalable growth strategies.

Requirements

The ideal candidate has strong hands-on experience in performance marketing and e-commerce growth, with a proven ability to manage paid media campaigns at scale. You are highly analytical, commercially minded, and comfortable making decisions based on data. You thrive in fast-moving environments where ownership and autonomy are essential.

• 3+ years of experience in performance marketing, growth marketing, media buying, or DTC e-commerce.


• Proven hands-on experience managing Meta advertising campaigns (Facebook and Instagram).


• Experience scaling paid campaigns with significant advertising budgets.


• Strong understanding of e-commerce funnels, customer journeys, and conversion optimization strategies.


• Solid analytical skills with experience tracking and interpreting KPIs such as ROAS, CPA, CVR, AOV, CAC, and LTV.


• Familiarity with analytics and attribution tools such as Triple Whale, Hyros, GA4, or similar platforms.


• Experience working with Shopify-based e-commerce brands.


• Strong problem-solving mindset with the ability to operate independently and take full ownership of results.


• Excellent communication skills, attention to detail, and a structured approach to work.


• English proficiency at Upper-Intermediate (B2) level or higher.

Benefits:

• Competitive salary aligned with experience and performance


• Remote-first working environment


• Opportunity to manage and scale multiple high-growth DTC brands


• High autonomy and ownership over growth strategy and execution


• Fast-paced, performance-driven culture with direct impact on business outcomes


• Close collaboration with founders and experienced growth teams


• Exposure to advanced e-commerce growth strategies and tools

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