Director of Sales & Dealer Network Development, Germany

About the GAC

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.

Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238\.SH，02238\.HK), headquartered in Guangzhou City, is a large joint\-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges. At present, it has about 100,000 employees. Fortunate Global 500 ranked No.181\. The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology\-based enterprise. Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world\-class company which wins customers’ trust, ensures staff's well\-being, and meets social expectations.

We are currently looking for Director of Sales \& Dealer Network Development, Germany, the details Job responsibilities as below:

Who You Are:

We are establishing the Sales and Dealer Network Development function of our Germany National Sales Company (NSC) and seek a highly experienced, hands\-on Director of Sales \& Dealer Network Development to build and lead this critical business area from the ground up. This role combines full responsibility for dealer\-driven sales performance and the strategic development, expansion, and professionalization of the dealer network across Germany. The successful candidate will work closely with the German management team and Europe Regional Centre to implement scalable sales structures, ensure dealer operational excellence, and build a high\-performing, customer\-focused distribution network.

We are looking for someone who are:

• Entrepreneurial mindset with strong ownership and accountability.


• Comfortable working in a multicultural and fast\-paced environment.


• Passion for building strong dealer networks and driving sales growth.


• Open to innovation, digital transformation, and continuous improvement.


• Join us in shaping the sales and dealer landscape of GAC Motor in Germany and be part of an exciting growth journey.

Build and Structure of Sales Function

• Establish and lead the dealer\-based sales organization for the German NSC.


• Define and implement structures, processes, and policies for sales operations.


• Set, monitor, and steer KPIs across wholesale and retail performance.


• Lead, coordinate, and develop Area Managers.


• Ensure strong collaboration between NSC and dealer network to achieve volume and profitability targets.

• Manage dealer performance through KPI frameworks, dashboards, and regular performance reviews.


• Drive wholesale, retail, and small B2B sales via dealer network.


• Oversee pipeline management, lead management, and conversion processes.


• Support dealers in marketing planning and local sales initiatives.


• Implement training programs to improve dealer sales capabilities.

• Ensure full readiness of dealers including showroom and workshop operations.


• Oversee CI \& CD implementation, construction, and facility standards.


• Ensure proper onboarding and setup of new dealers.


• Manage wholesale financing, stock management, and inventory planning.


• Implement and monitor the 3R principle (right car, right time, right location).


• Ensure implementation and usage of IT systems (CRM, DMS, ordering systems, and GAC system interfaces).

• Define and execute national dealer network strategy and expansion planning.


• Identify, approach, and acquire new dealer partners.


• Conduct dealer visits, pitches, evaluations, and selection processes.


• Perform due diligence and contract negotiations with prospective dealers.


• Define dealer standards, compensation models, and policies.


• Ensure onboarding, operational setup, and continuous performance improvement of all dealers.

• Define and execute channel strategies across retail and small fleet segments.


• Support development of structured approaches for small, medium, and large fleet customers in collaboration with fleet function.


• Develop approaches for public sector, purchasing cooperatives, and special accounts through dealer network.


• Ensure clear channel definition, conflict management, and optimization.

• Establish reporting structures, dashboards, and performance tracking systems.


• Drive continuous improvement of processes, systems, and tools.


• Ensure compliance with company policies and regulatory requirements.


• Manage budgets related to sales and dealer development activities.

• University degree in Business Administration, Automotive Management, or related field.


• Minimum 10 years of relevant experience in automotive sales and dealer network management.


• Proven leadership experience managing sales teams and dealer networks.


• Strong experience in dealer network development and distribution strategy.


• Experience in building new market organizations or fast\-growing environments is highly preferred.


• Native or fluent German and fluent English required; additional languages are a plus.


• Strong commercial and strategic thinking capabilities.


• Deep understanding of German automotive retail and dealer landscape.


• Excellent negotiation and stakeholder management skills.


• Ability to combine strategic leadership with hands\-on execution.

• An ambitious employer; we only want the best for you.


• A fast career track like only few other companies can match.


• A competitive salary and excellent bonus structure (above market); at GAC we strongly believe and live by ownership and meritocracy.

Company website INTERNATIONAL \| Where Craft Meets Technology

We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together. Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges. We are very proud of what we have achieved, and we are proud of our leadership. We hope you will give full play to your talents and help make GAC a world\-class company.

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