Director of Marketing

Accountabilities:

The Director of Marketing is responsible for building scalable growth systems, driving demand generation, and aligning marketing strategy with revenue outcomes across the full funnel.

• Own and scale customer acquisition across paid, organic, lifecycle, partnership, and product-led channels


• Develop and execute a data-driven growth strategy focused on pipeline generation and revenue expansion


• Build repeatable systems to improve conversion across the full funnel from visitor to paying customer


• Lead demand generation initiatives and optimize performance marketing programs across key channels


• Define and implement experimentation frameworks to continuously improve marketing effectiveness


• Improve attribution, reporting, and analytics systems to connect marketing activity to revenue impact


• Collaborate with Product teams to enhance onboarding, activation, retention, and product-led growth initiatives


• Partner with Sales and Customer Success to align messaging, improve conversion rates, and support revenue goals


• Strengthen product positioning, messaging, and go-to-market narratives in a competitive SaaS landscape


• Lead and mentor a lean marketing team, balancing strategic leadership with hands-on execution

Requirements
This role requires strong B2B SaaS marketing expertise, deep analytical capability, and a proven ability to drive measurable growth outcomes in fast-paced environments.

• Proven experience in growth marketing or demand generation within B2B SaaS organizations


• Strong track record of owning key performance metrics such as pipeline, CAC, conversion rates, or revenue growth


• Expertise in performance marketing, lifecycle marketing, SEO, and conversion rate optimization


• Strong analytical mindset with experience in funnel analysis, attribution, and experimentation frameworks


• Experience working in product-led growth environments and improving product adoption metrics


• Ability to translate data insights into actionable growth strategies and experiments


• Strong collaboration skills with Product, Sales, and Customer Success teams


• Experience mentoring or leading marketing teams in lean, high-growth environments


• Hands-on execution mindset with the ability to operate effectively in resource-constrained settings


• Strong understanding of SaaS go-to-market strategies, ideally in AI, productivity, or workflow tools

Benefits

• Fully remote work environment with flexible working hours


• Competitive salary and equity compensation package


• Opportunity to shape growth strategy for an AI-powered SaaS product


• High autonomy and direct impact on company growth outcomes


• Collaborative, fast-paced, and mission-driven team culture


• Opportunity to work on innovative AI-driven communication and productivity solutions


• Exposure to modern SaaS growth practices and cutting-edge marketing tools


• Strong ownership culture with room for career growth and leadership impact

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