Director of Growth Marketing

What You'll Do

• Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels.


• Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast.


• Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.


• Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling.


• Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily.


• Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases.


• Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close.


• Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board.


• Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires.

• 7+ years in performance marketing or growth marketing at B2B SaaS, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy.


• You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine.


• You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved.


• Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value.


• Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones.


• Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus.


• You've worked in environments with longer sales cycles and complex buyers, and you know how to stay patient and strategic when results aren't instant.


• You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help.


• You're a strong writer who can take something complicated and make it clear and compelling.


• Bonus: experience marketing to financial advisors, insurance professionals, or other high-trust, regulated B2B audiences.

• Base salary: $200,000 – $240,000


• Meaningful equity in a Series A company


• Full medical, dental, and vision (100% employer-paid for the individual)


• 401(k), unlimited PTO, and parental leave


• Hybrid in our NYC office (4 days/week)

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