Director of CRM
This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s \#3 fastest\-growing company in 2025 (FT1000\).
We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
At Almedia, you’ll:
- Own way more, way earlier — you’ll be trusted with responsibility fast.
- Push harder, get further — this isn’t a 9–5\. We highly reward intensity.
- Join a rare environment — you will work with ambitious high\-speed, high\-ownership people.
- Fully present — we’re 5 days a week in the office to build the energising momentum we need.
We're looking for a highly analytical, data\-driven Director of CRM who will architect a sophisticated, machine\-learning\-adjacent customer lifecycle engine designed to maximize long\-term retention and engagement across our global user base.
Your mission is to bring structure, rigorous experimentation, and algorithmic scalability to a CRM system that is complex by nature — with many entry points, diverse user flows, and a high bar for automation. You will sit at the intersection of marketing, product, and data science, moving comfortably from high\-level retention strategy to hands\-on pipeline and campaign execution.
What You'll Do
==================
- Own Lifecycle Architecture \& First\-Day Experience: Own the full CRM strategy, with a heavy emphasis on mapping day\-0 (d0\) user behavior to optimize early\-stage retention and long\-term user monetization.
- Build Algorithmic Personalization: Move beyond static batch\-and\-blast and basic segmentation. You will collaborate with Data Science to deploy predictive logic, user\-level personalization models, and behavioral triggers across Email, Push, SMS, and In\-App.
- Drive Rigorous Experimentation: Establish a world\-class testing culture. You will design, execute, and analyze systematic experiments that look past surface\-level metrics to measure true incrementality and downstream KPI impact (e.g., Day\-30, Day\-90 retention).
- Partner on Data Schema: Work directly with Data and Engineering to design, audit, and optimize the CRM data schema, ensuring real\-time event tracking is clean, correctly mapped, and actionable.
- Execute \& Scale: While you own the strategy, you are also the primary operator in the early stages. You will build, troubleshoot, and optimize complex logic loops and API\-triggered campaigns yourself.
=====================
- Data Fluency \& Measurement Rigor: You speak the same language as data scientists. You have a deep understanding of statistical significance, multi\-variant testing, and how to isolate incremental lift.
- Hands\-on Platform Mastery: Mastery of omnichannel orchestration platforms (e.g., Braze). You have a proven track record of personally building complex liquid logic, API\-triggered webhooks, and multi\-step Canvas flows without needing an intermediary team to execute for you.
- Complex Data Architecture Instincts: You know how to structure customer data so it scales. You can pinpoint exactly when a downstream personalization failure is an execution problem versus an underlying data pipeline or schema issue.
- High\-Volume B2C Experience: Experience managing high\-volume engagement at companies with large, active user bases where lifecycle complexity is real and data clean\-room hygiene is paramount.
- *Bonus:* Experience overhauling a fragmented, "spaghetti\-logic" CRM setup into a clean, scalable lifecycle engine, or experience writing basic SQL to query your own engagement data.
==============================
- Full Stack \& Hands\-on Ownership: You take complete accountability for the post\-install world. If a flow breaks or a tracking event drops off, you are eager to jump into the data logs, diagnose the issue, and fix it yourself.
- Product\-Led Retention Mindset: You look at CRM through a product lens. You understand that great retention starts at onboarding (d0\) and that communication instruments are an extension of the product experience.
- Thrive in Building Phases: You are comfortable working in a high\-growth environment where data frameworks are still evolving. You can hold a vision for predictive, automated systems while building tight, pragmatic short\-term workflows that don't add technical debt.
================
- Own Our Growth: We offer all Berlin\-based employees equity in Almedia to truly be a part of our success.
- Scale With Almedia: Grow alongside a startup that has been profitable from day one.
- Central Berlin Office: Work from a fully\-stocked modern office built for collaboration, accessible from all around Berlin.
- Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
Compensation Range: €120K \- €160K
Diese Anzeige stammt von indeed. Originalanzeige ansehen ↗