Director of Brand Marketing

<h2><strong>Director of Brand Marketing</strong></h2>
<p><strong>Reporting to: </strong>VP of Marketing/CMO<strong><br></strong><strong>Compensation: </strong>$110,000 - $150,000</p>
<p><strong>Department: </strong>Marketing<strong><br></strong><strong>Location: </strong>New York, NY<strong><br></strong><strong>Position: </strong>Hybrid, Full-Time</p>
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<h3><strong>Job Overview</strong></h3>
<p>Bubble Skincare is seeking a dynamic, execution-driven Director of Brand Marketing to lead our brand marketing strategy and campaign execution. This role will be responsible for building and activating high-impact brand campaigns that drive awareness, acquisition, and long-term loyalty with our core audience.</p>
<p>Reporting directly to the VP of Marketing/CMO, the Director of Brand Marketing will translate creative ideas into culturally relevant, measurable, multi-channel brand activations. This leader will serve as the connective tissue across marketing, creative, product, and external partners to ensure Bubble’s brand campaigns are cohesive, distinctive, and consistently breakthrough.</p>
<p>This role leads brand campaign strategy and execution, while partnering closely with — but not directly overseeing — Community and Retail teams or owning community programming or retail media spend.</p>
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<h3><strong>Key Responsibilities</strong></h3>
<ul>
<li>Develop and execute comprehensive brand marketing strategies and end-to-end brand campaigns that increase brand awareness, drive customer acquisition, and strengthen brand loyalty</li>
<li>Own the planning, execution, and performance measurement of major brand campaigns, including seasonal, evergreen, and tentpole initiatives</li>
<li>Partner closely with the VP of Marketing (CMO) to ensure brand campaigns are aligned with overall marketing strategy, growth objectives, and go-to-market plans</li>
<li>Lead cross-functional collaboration to bring integrated brand campaigns to life across digital, social, influencer, PR, paid media, and experiential channels, while aligning with Community and Retail initiatives</li>
<li>Oversee brand marketing support for new product launches, ensuring clear, compelling storytelling that strengthens both new and existing product narratives</li>
<li>Collaborate with Product Development, Creative, Merchandising, and Growth teams to ensure consistent messaging, visual identity, and brand expression across all campaign touchpoints</li>
<li>Serve as the brand campaign lead in partnership with Community and Retail teams, ensuring cohesion and alignment without direct ownership of community management, retail spend, or retail team execution</li>
<li>Analyze consumer insights, market trends, and competitive landscape to inform brand campaign strategy, positioning, and differentiation</li>
<li>Drive innovation, testing, and experimentation within brand campaigns to stay ahead of cultural, platform, and industry trends</li>
<li>Establish KPIs and measurement frameworks to evaluate brand campaign effectiveness, media performance, and ROI; synthesize insights and present recommendations to senior leadership</li>
<li>Lead brand campaign media strategy in partnership with Growth and Media teams, including channel mix recommendations, budget allocation for brand initiatives, and optimization against performance goals</li>
<li>Ensure all brand campaigns feel unified, intentional, and unmistakably Bubble across channels and moments</li>
<li>Build, manage, mentor, and develop a high-performing brand marketing team, fostering a culture of accountability, collaboration, and execution excellence</li>
</ul>
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<h3><strong>What Success Looks Like</strong></h3>
<ul>
<li>Brand campaigns that meaningfully increase awareness, engagement, and brand affinity</li>
<li>Strong cross-functional alignment with Community, Retail, Product, and Growth teams</li>
<li>Clear measurement and insight-driven optimization of brand marketing efforts</li>
<li>Breakthrough creative that resonates culturally and drives real business impact</li>
</ul>

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