Director Marketing Strategy & Planning

SPEED \& SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission
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PUMA is seeking a Director Marketing Planning to lead our global marketing calendar, budget allocation, and key operational processes. This role plays a critical part in defining PUMA’s global marketing blueprint, ensuring executional excellence, and driving cross‑functional alignment across categories and regions.

• Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments


• Lead cross‑functional planning and set priorities across categories and regions


• Oversee global marketing budget allocation, forecasting, and investment governance


• Coordinate with marketing controlling, indirect procurement, and brand finance


• Lead a marketing “special project taskforce” to drive transformation initiatives


• Partner with regions, providing strategic guidance and alignment frameworks


• Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution


• Optimize processes and tools to enhance planning, workflows, and accountability


• Ensure consistent global–regional integration and communication.

• 10\+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations


• Strong strategic thinking with the ability to translate business goals into actionable plans


• Proven experience managing large‑scale budgets and cross‑functional initiatives


• Excellent stakeholder management across regions, categories, and leadership levels


• Strong analytical and financial acumen


• Experience leading teams and driving complex transformation projects


• Deep understanding of marketing operations and agency management


• Industry experience in sports, lifestyle, or consumer goods (preferred).

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity \- no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people \-with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120\+ countries, and has around 22,000 employees worldwide.

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