Director, Independent Hotel Marketing
<div class="content-intro"><p><span style="font-size: 12pt;"><strong>Our Mission: Why Lighthouse? </strong></span></p>
<p><span style="font-size: 12pt;">At Lighthouse, we’re on a mission to revolutionize commercial strategy as hospitality’s most powerful AI platform. We take the world's largest hotel data network and transform it into real-time intelligence that drives action. We don't just deliver insights; we empower businesses to make decisions that move revenue. </span></p>
<p><span style="font-size: 12pt;">With $370M in Series C funding and over $100M in ARR, we are scaling at lightspeed. Our 850+ teammates across 35 countries aren't just building software—they are leveraging cutting-edge AI to help hoteliers be the first to act. Tens of thousands of hotels across 185 countries trust Lighthouse to execute their commercial strategy, including every one of the top 15 global chains and thousands of independent hotels that consistently outperform their markets. With Lighthouse AI, the intelligence gets deeper. Decisions get smarter. Actions get faster. We help hoteliers be first to act.</span></p>
<p><span style="font-size: 12pt;"><strong>Lighthouse Values: Our guiding light</strong></span></p>
<p><span style="font-size: 12pt;">We are <strong><span style="color: rgb(253, 130, 55);">Lumineers</span></strong>. Our shared values keep us on a collaborative path fostering a cultural and customer centric environment</span></p>
<ul>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: rgb(253, 130, 55);"><strong>Pursuit of greatness</strong></span>: We’re innovators who care deeply about our customers’ success. Our team brings their best work, stays curious, and delivers excellence through attention to detail</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: rgb(253, 130, 55);"><strong>Meaningful work matters</strong></span>: We make every moment count by knowing what to deliver, why it matters, and how it drives Lighthouse forward</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: rgb(253, 130, 55);"><strong>Elevate each other</strong></span>: We don’t just work together - we grow together. What unites us is understanding each other as people and working toward shared goals</span></li>
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<p><span style="font-size: 12pt;">We’re more than just a workplace – we’re a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry’s most exciting rocket-ship? 🚀</span></p></div><p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>Job Details</strong></span></p>
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<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">💼 Marketing Team</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">📍 Barcelona - Spain </span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">🕜 Full-Time Hybrid</span></li>
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<p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>What you will do</strong></span></p>
<p><span style="font-size: 12pt;">You'll own the full marketing motion for Lighthouse's independent hotels segment — globally. This is the part of our business that scales through volume, velocity, and smart targeting, and it's the part of our business where AI changes everything. You'll lead a small team of marketers, set the channel strategy, and build the demand engine that converts independent hoteliers into Lighthouse customers across NAM, EMEA, APAC, and LATAM.</span></p>
<p><span style="font-size: 12pt;">What makes this different: we're an AI-first marketing organization. You're not just expected to use Claude, ChatGPT, and Gemini — you're expected to build with them. Vibe-code landing pages. Spin up Clay tables to enrich data, route leads, draft nurture copy, and run experiments overnight. If your reaction to "we need a 200-account ABM motion by Friday" is to open Cowork and start building, you're going to thrive here. If you'd rather brief an agency and wait three weeks, this is not the role for you.</span></p>
<p><span style="font-size: 12pt;">You'll be a player-coach: you'll set strategy, manage a cross-functional team, and roll up your sleeves to ship campaigns yourself. This role reports directly to the CMO.</span></p>
<p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>Where you will have impact</strong></span></p>
<ul>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Own the indie marketing strategy. </strong>Build the global demand generation plan for independent hotels — channel mix, segmentation, content, budget allocation, and bottoms-up pipeline targets. Defend it with data and adjust it monthly.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Run a high-velocity demand engine. </strong>Drive lead generation across paid media, email, webinars, field events, content syndication, and partner programs. Indie is a volume game — your funnel needs to scale.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Build, don't brief. </strong>Use Claude, ChatGPT, and Gemini as part of your daily craft. Build agents and automations that take work off your team's plate. Maintain a portfolio of internal AI workflows that compound your team's output.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Performance management. </strong>Build bottoms-up targets per channel, per region, per segment. Own program- and channel-level reporting. Know what's working, what's not, and why — and act on it the same week.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Lead management & sales alignment. </strong>Optimize lead scoring, routing, and nurturing. Partner with sales leadership to keep handoffs clean and feedback loops tight. Use sales feedback to refine your next campaign, not your next quarter.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Conversion optimization. </strong>Test and improve landing pages, forms, and lifecycle journeys. A/B test relentlessly. Treat the website as a product, not a brochure.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Field & event marketing. </strong>Use field events, conferences, and partner moments to drive pipeline in the markets where independent hoteliers gather. Make every event accountable to a number.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Budget ownership. </strong>Manage the indie marketing budget with discipline. Reallocate to what's working. Kill what isn't.</span></li>
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<p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>About our team</strong></span></p>
<p><span style="font-size: 12pt;">Lighthouse Marketing is a global team of creative thinkers who blend the art and science of marketing to amplify the brand, drive revenue, and deliver great marketing experiences. We work across time-zones, we focus on the metrics that matter, and we push each other to continually raise the bar. We embrace a customer-first approach, look for friction in the funnel, hunt new growth levers, encourage experimentation, and embrace a culture of learning and growth. We're also deeply committed to being an AI-first marketing organization — every marketer here is expected to think like a builder.</span></p>
<p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>What's in it for you?</strong></span></p>
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<li style="font-size: 12pt;"><span style="font-size: 12pt;">Flexible working environment: Work from home or at one of our global offices.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Flexible time off: Autonomy to manage your work-life balance.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Alan Healthy benefits: 160€/month for food or nursery.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Payflow App: Access your earned salary in advance at no cost to you.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Flexible retribution: Optional benefits through tax-free payroll deductions for food, transportation and/or nursery. </span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Wellbeing support: Subsidized up to 80% ClassPass subscription.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Comprehensive health insurance: 100% Alan coverage for you, your spouse, and dependents.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborative team: High-bar, friendly, creative, and passionate colleagues.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Impactful work: Shape products relied on by 85,000+ users worldwide.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Competitive compensation: Proactively maintained to value your work.</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Referral bonuses: Earn rewards for bringing in new talent.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"> </li>
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<p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>Who you are</strong></span></p>
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<li style="font-size: 12pt;"><sp
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