Director, Finance NL & FBN

Strategic Partnership \& Market Leadership
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• Act as a strategic finance thought partner to Franchise Operational Finance leaders and Country Management teams, shaping market‑level commercial and financial strategy.


• Lead alignment across KO, Bottlers, and key customers to ensure unified execution of strategic priorities.


• Proactively surface insights and trends to influence Franchise and Country leadership decisions on growth, profitability, and capability deployment.

Performance Management \& Strategic Insight
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• Own monthly performance management for volume and revenue, providing forward‑looking insights, scenario analysis, and clear implications for action.


• Challenge assumptions and influence outcomes through deep engagement with Financial Planning Managers and Country teams.


• Translate performance analysis into strategic recommendations.

Planning, Risk \& Opportunity Leadership
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• Lead financial strategy input into the planning process, including volume, pricing, and mix assumptions, ensuring alignment with Franchise and market strategies.


• Own Risks \& Opportunities (R\&O) governance, driving identification, mitigation strategies, and leadership‑level decision making.


• Ensure R\&Os are action‑oriented, outcome‑driven, and embedded into forecast and business plans.

Resource Allocation \& Investment Governance
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• Lead resource allocation discussions and funding prioritization, evaluating trade‑offs and return on investment to maximize system value.

System \& Commercial Model Stewardship
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• Own the management and optimization of all business models and margins within the market.


• Lead System Profitability Analysis, including incidence pricing reviews, ensuring transparency and value alignment across KO and Bottler partners.


• Act as the primary financial interface with Bottler Finance leadership on profitability and value chain outcomes.

Customer \& Bottler Value Creation
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• Provide financial leadership in managing key Bottler and customer relationships, shaping negotiations through fact‑based, strategic insights.


• Lead the financial dimension of the Strategic Customer Framework, ensuring disciplined value creation and margin delivery.


• Ensure financial rigor, compliance with company standards.

Franchise \& Enterprise Leadership Scope
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• Own and lead Risks \& Opportunities (R\&O) governance for Northern Europe, driving consolidation of market‑level developments and acting as the strategic finance interface between the Franchise Operations Leadership Team (FO LT) and Operating Unit (OU) leadership.


• Shape leadership discussion by translating R\&O movements into implications, trade‑offs, and recommended actions.


• Lead multi‑country financial and strategic analysis across FBN Franchise Operations.


• Influence long‑term system strategy through insights on system investments, profitability evolution, and profit split dynamics, ensuring alignment across KO and Bottler partners.


• Act as a delegate and advisor to the FBN Finance Director in key System and KO governance forums.


• Represent financial strategy and point of view with authority, ensuring continuity, credibility, and alignment in leadership routines.


• Own consolidation and strategic prioritization of Resource Allocation initiatives tied to FBN countries’ acceleration and mitigation plans.


• Ensure leadership visibility, disciplined follow‑up, and accountability for market execution and value delivery.

Requirements:

• \>8 years of relevant working experience, in particular in Commercial Finance, Commercial Controller, or Marketing controller roles


• In depth understanding different business systems and business processes


• Ability to influence key stakeholders


• Self\-motivator/proactive


• Ability and desire to build strong relationships across the Franchise System


• Advanced excel skills


• Ability to work both autonomously and collaboratively in a team


• Capable of articulating complex problems in a simple manner


• Presentation skills


• Strong written and verbal communication skills


• Excellent English level

Location(s):

NetherlandsCity/Cities:

RotterdamTravel Required:

00% \- 25%Relocation Provided:

NoJob Posting End Date:

June 13, 2026Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130\+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca\-Cola.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market\-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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