Digital Marketing Specialist

With over 25 years’ experience in offering specialist supply chain solutions to the mobile phone and technology industries. Fónua have developed an industry leading Device Ownership \& Supply Chain Optimisation Model. Fónua have long standing direct procurement relationships with all of the key mobile device hardware OEMs.

*Our Mission:*

To continuously optimise our partner’s distribution requirements through the delivery of innovative products and services. We will fulfil both vendor and customer needs through efficient supply chain, extensive product knowledge and value added solutions delivered profitably by dedicated and professional employees.

*Our Vision:*

To create value and make a difference

*Our Values:*

Creativity \& Imagination

Passion Energy \& Ambition

Hire \& Retain the Best

Leadership

Teamwork

Respect

Excellence

Position:
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Role Overview

Fónua is seeking a results\-driven Digital Marketing Specialist to support the growth and optimisation of our multi\-site eCommerce ecosystem. This role will focus on managing multiple Shopify websites across different segments and regions, with a strong emphasis on product management, campaign execution, user experience, stakeholder collaboration, and performance reporting. This role is based in Dublin.

Key Responsibilities

eCommerce \& Website Management

• Manage and maintain multiple Shopify websites across various markets and customer segments


• Ensure product listings are accurate, optimised, and aligned with brand guidelines


• Oversee site updates, merchandising, and content improvements to drive conversion


• Work closely with internal teams to plan and execute website promotions, ensuring timely and accurate delivery

• Continuously improve website user experience (UX) and user interface (UI) across all Shopify sites


• Analyse user behaviour (heatmaps, session recordings, analytics) to identify friction points


• Implement best practices for navigation, site structure, and mobile responsiveness


• Optimise landing pages and product pages to improve conversion rates


• Support A/B testing of promotional layouts, landing pages, and user journeys

• Own the end\-to\-end product lifecycle across all sites


• Optimise product pages (copy, imagery, SEO, and metadata)


• Coordinate with internal stakeholders to ensure accurate pricing, availability, and categorisation


• Align product visibility with promotional campaigns and trading priorities

• Plan, build, and execute digital campaigns across multiple channels


• Lead the setup and delivery of on\-site promotions (e.g. homepage takeovers, landing pages, bundle offers, limited\-time deals)


• Collaborate with stakeholders (commercial, marketing, vendors, and partners such as Three UK) to align on promotional plans and timelines


• Ensure all promotional activity is correctly implemented across relevant sites and markets


• Monitor performance against KPIs and provide actionable insights

• Manage and optimise PPC campaigns across Google Ads and Meta (Facebook/Instagram)


• Drive customer acquisition and revenue growth through paid media


• Align paid campaigns with on\-site promotions and trading calendar


• Support ongoing A/B testing and campaign refinement

• Plan and execute social media content across relevant B2C channels


• Monitor engagement and optimise content strategy based on performance


• Align social activity with website promotions and campaign messaging

• Create digital assets including website banners, promotional graphics, and ad creatives


• Support the rollout of promotional campaigns with on\-brand creative assets


• Ensure all visuals are optimised for performance and consistency across channels


• Optimise product imagery (resizing, formatting, compression, alt text for SEO)

Key Skills \& Experience

• Proven experience managing Shopify or similar eCommerce platforms


• Strong understanding of UX/UI principles and conversion rate optimisation


• Experience executing website promotions and trading campaigns in an eCommerce environment


• Strong stakeholder management skills with experience working cross\-functionally


• Experience with digital marketing channels, particularly PPC (Google \& Meta)


• Experience with product management and online merchandising


• Proficiency in analytics and reporting tools (e.g. Looker Studio, Google Analytics)


• Graphic design skills (Adobe Creative Suite, Canva, or similar)


• Strong attention to detail with a data\-driven mindset


• Ability to manage multiple projects and priorities across different markets

Desirable

• Experience working across multiple international sites or regions


• Familiarity with SEO and CRO best practices


• Experience managing telecom or partner\-led promotions


• Experience in both B2B and B2C environments

Why Join Fónua

• Opportunity to work across a diverse portfolio of eCommerce sites


• Exposure to international markets and high\-impact promotional campaigns


• Collaborative environment with strong cross\-functional engagement


• Focus on innovation, performance, and growth

*Company Benefits:*

Pension Scheme

Bike to Work Scheme

Gym/Wellbeing Contribution

Employee Purchase Scheme

Phone Repair Discount

Educational Assistance Program

Company Events

Free Parking

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