Digital Marketing Specialist - B2B

The Digital Marketing Specialist - Hybrid Working role is a B2B Marketing role within the industrial/manufacturing sector requires expertise in creating and implementing effective online marketing strategies. Based in Manchester, this permanent position is within an established team of 5+ team members.

Client Details

This organisation is a well-established medium-sized company operating in the industrial/manufacturing sector. Known for its commitment to innovation and quality, the company provides a supportive environment and values expertise in the marketing and agency domain.

Description

The key responsibilities for the Digital Marketing Specialist - B2B role will include:

• Develop and execute digital marketing strategies to enhance online presence and brand visibility.


• Optimise website content and manage SEO/SEM campaigns for improved search engine rankings.


• Oversee social media channels to drive engagement and promote products and services.


• Monitor and analyse digital marketing performance using analytics tools, providing actionable insights.


• Create and manage targeted email marketing campaigns to support business objectives.


• Collaborate with internal teams to align marketing efforts with overall company goals.


• Stay updated on industry trends and emerging digital technologies to implement best practices.


• Coordinate with external agencies and vendors for specialised marketing initiatives.

Profile

A successful Digital Marketing Specialist - B2B should have:

• 3+ years experience in Digital Marketing


• A background in B2B product is preferred, but not essential.


• Strong knowledge of SEO, SEM, and social media management tools.


• Experience in analysing marketing data and generating actionable insights.


• Proficiency in content creation and campaign management.


• Familiarity with digital marketing trends and tools.


• Excellent communication and collaboration skills.


• A relevant degree in marketing, business, or a related field.


• Desirable experience includes a track record of utilising AI in day to day role, and familiarity with Marketing automation systems.

Job Offer

On offer for the Digital Marketing Specialist - B2B role:

• Competitive salary up to £42K (experience dependent)


• Hybrid working arrangement for enhanced work-life balance.


• Permanent role with career growth potential.


• Supportive and professional working environment.

If you are a motivated Digital Marketing Specialist looking to advance your career in Manchester, we encourage you to apply today.

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