Digital Marketing Specialist - Account Manager
About the Role
WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.
The Qualifications: Who You Are
Education:
A Bachelor's Degree: All majors welcome!
GPA: 3.4 or above
Related Experience and Skills:
Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
General knowledge of SEO
Outstanding customer service skills
Strong verbal and written communication skills
Presentation skills
Experience at a marketing/advertising agency (a bonus!)
Tools/Technical Skills:
Excel/Google Suite
General knowledge of Google Ads and Analytics
General knowledge of HTML
Qualities and Traits:
You're interested in the web, and like keeping up with new technology
You're professional, dependable, and self-motivated
You take pride in your work and always strive for high-quality results
You work with urgency and enjoy getting things done
You're proactive when it comes to solving problems
You're a lifelong learner, and are always looking to stretch and grow your skills
You love thinking both creatively and analytically, and love using data to make decisions
If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!
The Job Responsibilities: What You'll Do
Client Relationship Management
(About 40% of your day)
Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
Marketing Campaign Strategy & Execution
(About 35% of your day)
Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets
Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic
Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date
Performance Analysis & Reporting
(About 15% of your day)
Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization
Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations
Marketing Research & Testing
(About 10% of your day)
Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making
Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience
The Benefits: What You'll Get
Comprehensive, On-the-Job Training and Career Development
Initial training to learn foundational hard skills over the first few months on the job
Ongoing advanced training sessions from industry experts as you progress further in your role
Regular team Lunch-and-Learns in our on-site training amenities
Career Growth and Upward Progression Paths
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