Digital Marketing Manager

Digital Marketing Manager

Location: Kilmarnock (with responsibility across 3 clinic locations)
Job Type: Full-Time

Salary: circa. £40,000 (DOE)

Immediate start available.

A leading independent care provider, committed to delivering expert, personalised solutions across Ayrshire, Glasgow and Lanarkshire. As they continue to grow, they are looking for a results-driven Digital Marketing Specialist to take full ownership of their online presence and drive patient engagement across all their locations.

The Role

This is a hands-on, strategic and creative role where you will lead and execute their digital marketing efforts. You will play a key part in increasing brand awareness, generating high-quality leads, and supporting the continued growth of their clinics.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy across all locations


• Manage and optimise SEO to improve search rankings and drive organic traffic


• Plan, execute and monitor paid advertising campaigns (Google Ads, Meta, etc.)


• Lead social media strategy and day-to-day management across all online platforms


• Create engaging content for social media, website, and campaigns


• Analyse campaign performance and produce actionable insights


• Manage website updates and ensure strong UX and conversion optimisation


• Coordinate marketing activity across all clinic locations for consistency and impact

• Proven experience in a Digital Marketing Manager or similar role


• Strong expertise in SEO, PPC (Google Ads), and social media marketing (TikTok, You Tube, Instagram, Facebook, etc)


• Experience managing multi-location or regional marketing campaigns


• Excellent analytical skills with experience using tools such as Google Analytics


• Creative mindset with a strong eye for content and branding


• Ability to work independently and take ownership of results


• Strong communication and organisational skills

• Experience in healthcare or service-based industries


• Knowledge of local SEO strategies


• Familiarity with CRM or marketing automation tools

• Competitive salary (dependent on experience) Circa £40,000+ per annum


• Opportunity to make a real impact in a growing business


• Supportive and friendly team environment


• Flexibility and autonomy in your role

If you’re passionate about digital marketing and want to play a key role in growing a trusted healthcare brand, then get your application in now.

Good luck!

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