Digital Marketing Manager - Paid Media & Digital Campaign

Digital Marketing Manager – Paid Media \& Digital Campaigns

Location: Southern Hub, Colnbrook, SL3 0BB (full time on\-site)

Grade: RCS J

At DHL Express, we don’t just deliver parcels—we deliver growth, innovation, and world\-a for one of the world’s most recognised brands.

The Opportunity

As our Paid Media \& Digital Campaign Manager, you will lead DHL Express’ paid media strategy across 40\+ European markets, driving growth in B2B lead generation, ecommerce sales, in\-store conversions and customer service sales.

This is a high\-visibility role where you’ll balance hands\-on campaign execution with strategic leadership \- working closely with country teams, agencies and senior stakeholders to maximise performance, ensure efficient budget utilisation and scale best practices across diverse markets.

What You’ll Be Doing

Lead \& Optimise Paid Media

• Own and execute European paid media strategy across Google Ads, Meta, LinkedIn and Bing


• Plan, build, optimise and scale campaigns to drive ROAS, lead growth and ecommerce performance


• Monitor and manage budget allocation and pacing across markets, ensuring accurate spend and alignment to priorities


• Conduct audits across campaigns, tracking, audiences and landing pages to identify performance improvements


• Maintain best practice in campaign structure, naming conventions, tagging and audience management

• Partner with marketing teams across markets, adapting support based on digital maturity (hands\-on execution vs strategic guidance)


• Manage and challenge agency partners to deliver against global KPIs


• Lead performance reviews, share insights and align stakeholders across local, regional and global teams


• Deliver training, frameworks and playbooks to improve capability and consistency across markets

• Test and scale new opportunities across platforms, formats and emerging channels


• Run structured experiments and support adoption of advanced capabilities (e.g. enhanced conversions, audience matching)


• Collaborate with Marketing Technology, IT and analytics teams to ensure accurate tracking, tagging and scalable solutions


• Identify new tools, platforms and automation opportunities to improve performance and efficiency

• Lead end\-to\-end campaign delivery for regional product launches


• Coordinate localisation and translation across markets


• Align paid media activity with CRM, retail and customer journey initiatives


• Contribute to dashboards, reporting and automation to enhance operational visibility


• Present performance insights and recommendations to senior stakeholders

• 6\+ years’ hands\-on experience in Paid Search and Paid Social (Google Ads, Meta, LinkedIn, Bing)


• Proven success driving B2B lead generation and ecommerce performance


• Experience managing budgets across multiple markets with strong focus on utilisation and ROAS


• Deep understanding of tracking, tagging and measurement (e.g. GA4, GTM, enhanced conversions)


• Experience managing agencies and working across complex stakeholder environments


• Strong analytical mindset with ability to translate data into actionable insights


• Confident communicator, able to simplify technical concepts for diverse audiences


• Highly organised, proactive and results\-driven

• Competitive salary and performance\-based bonus


• Company Car or Car Allowance


• Annual Bonus Scheme


• Generous annual leave allowance (increasing with service) and the option to purchase additional annual leave


• Excellent pension scheme and life assurance


• Enhanced maternity pay and company sick pay


• Access to wellbeing programmes and mental health support


• Discounts across retail, fitness and entertainment


• Outstanding training and career progression opportunities

This is your chance to shape paid media across an entire region, influence senior stakeholders, and drive innovation at scale in a truly global business.

If you’re passionate about performance marketing and ready to take ownership of a high\-impact European role—we’d love to hear from you.

Apply now and help us deliver excellence, every day.

Privacy Notice

DHL International (UK) Ltd, act as a “Data Controller” and as per our responsibilities in line with the General Data Protection Regulations (GDPR) we take data protection very seriously and understand the importance of protecting your privacy and Personal Information. We collect and use your Personal Information in accordance with our Privacy Policy which will be supplied to you as part of our recruitment process.

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