Digital Marketing Manager
Job title: Digital Marketing Manager
Location: Hull / Dublin
Hybrid working: 3 days office\-based, 2 days remote
About Kingspan Data Solutions
Kingspan Data Solutions, part of the Kingspan Group, is a global leader in data centre infrastructure and raised access flooring solutions. With over 120 years of heritage and operations across Europe, the Americas, the Middle East, Asia, and Australia, we partner with customers to deliver innovative, sustainable, and high\-performance solutions. We are committed to investing in our people, technology, and sustainability initiatives while fostering an inclusive workplace where everyone can thrive.
About the Role
We are seeking a proactive and results\-driven Digital Marketing Manager to lead the development and optimisation of our global digital platforms. Working closely with cross\-functional teams, you will drive platform adoption, enhance customer experiences, improve marketing performance, and identify opportunities to modernise processes through data, technology, and AI\-driven solutions
Key Responsibilities
Lead the continuous improvement and adoption of our digital marketing ecosystem, including DAM, CMS, marketing automation, reporting, and future digital platforms, ensuring they deliver measurable value to marketing teams and business stakeholders
Work hands\-on within platforms including HubSpot, Umbraco, Bynder, reporting tools, and AI\-enabled solutions to support business priorities, streamline processes, improve usability, and increase platform adoption across the organization
Partner with internal stakeholders and agency partners to deliver website and application enhancements, new functionality, UX improvements, and content experiences that elevate the customer experience
Maintain and communicate a clear digital platform roadmap aligned to marketing and commercial objectives
Help establish best practices that improve consistency, efficiency, and effectiveness across global marketing activities
Identify opportunities to leverage AI, automation, and emerging digital technologies to improve productivity and marketing effectiveness
Partner with teams to explore new ways of working and help embed digital capabilities across the marketing organization
Evaluate new tools and technologies and build business cases for investment where appropriate
Work closely with Marketing, Commercial, IT, General Managers, and external partners to deliver digital initiatives and communicate platform performance, roadmap updates, and recommendations to leadership teams
Develop and maintain reporting frameworks that measure digital performance, campaign effectiveness, customer engagement, and platform adoption
Essential Skills:
Extensive experience in digital marketing, digital platforms, marketing technology, or related disciplines
Experience working hands\-on with marketing platforms, CMS solutions, marketing automation tools, and reporting platforms
Demonstrated ability to manage and optimize digital programs across multiple platforms and business functions
Experience driving user adoption, training, change management, or capability development initiatives
Strong analytical and problem\-solving skills with the ability to translate data into actionable recommendations
Excellent communication and stakeholder management skills and the ability to work effectively across global, cross\-functional teams
Strategic thinking and problem\-solving abilities with attention to detail on emerging technologies, particularly in AI overlapping with business systems
Preferred Qualifications:
Experience with HubSpot, Umbraco and Bynder a plus
Familiarity with best practices and KPIs for AEO and SEO
Experience with B2B customer portals
Hands on AI implementation and adoption experience
Experience working with external agencies, development partners, or technology vendors
Why Join Us?
Join a global leader that is shaping the future of data centre infrastructure through innovation, sustainability, and cutting\-edge technology. With operations across Europe, the Americas, the Middle East, Asia, and Australia, you'll be part of a dynamic and inclusive team, working on exciting projects while contributing to Kingspan's ambitious Planet Passionate sustainability goals. We are committed to investing in our people and providing opportunities for growth, development, and long\-term career success.
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