Digital Marketing Manager

Accountabilities:

• Own and manage the performance of all digital channels, including website, SEO, email, paid media, and social platforms, with clear targets for growth and conversion.


• Design and execute end-to-end digital marketing campaigns aligned with product launches and business priorities, from planning to performance analysis.


• Develop and implement SEO and content strategies to strengthen organic visibility and progressively reduce reliance on paid acquisition.


• Manage lifecycle email marketing programs, including onboarding, product updates, retention, and re-engagement campaigns, while optimizing key engagement metrics.


• Oversee paid marketing activities, ensuring efficient budget allocation and continuous optimization to maximize ROI across channels.


• Monitor and report on digital performance metrics on a regular basis, translating data into actionable insights and strategic recommendations.


• Engage and grow presence within relevant online communities and ecosystems, including forums, Reddit, YouTube, and open-source spaces.


• Run structured experiments across new growth channels such as referrals, affiliates, and influencer partnerships.

Requirements

• Proven hands-on experience managing digital marketing channels such as SEO, paid media, email, and content with direct ownership of performance outcomes.


• Strong analytical skills with the ability to build dashboards, interpret funnel metrics, and derive actionable insights independently.


• Excellent copywriting abilities tailored to technical or highly informed audiences, with the capacity to communicate clearly and effectively.


• Experience with marketing automation and CRM tools (e.g., Mailchimp, HubSpot, or similar platforms).


• High level of autonomy and initiative, with the ability to prioritize and execute without close supervision.


• Experience working with technical, developer-focused, or open-source products is a strong plus.


• Familiarity with community-driven ecosystems or smart home technology is considered an advantage.


• Experience in remote-first, fast-paced environments where ownership of a full marketing function is required.

Benefits

• Competitive annual compensation of approximately 444,000 RON in Romania, with adjustments based on experience and seniority.


• Fully remote working environment with flexible working hours and global team collaboration.


• Five weeks of paid annual leave, plus additional sick and parental leave provisions.


• Annual budget for work equipment, smart home products, and professional learning and development.


• Performance-based yearly bonus tied to company results.


• Internet cost contribution to support your remote setup.


• Dedicated time for personal projects every two weeks.


• Opportunity to work on a globally recognized open-source product with a highly engaged user community.

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