Digital Marketing Manager

Accountabilities

• Own and optimize the performance of key digital channels, including website, SEO, email marketing, paid media, and social platforms, with a focus on reach, conversion, and customer growth.


• Plan, execute, and evaluate integrated digital marketing campaigns from concept through post-campaign analysis, aligning initiatives with product launches and commercial priorities.


• Develop and enhance organic search strategies through content planning and on-site SEO improvements to increase long-term visibility and reduce dependency on paid acquisition.


• Manage email marketing programs, including lifecycle campaigns, product updates, customer engagement, and reactivation initiatives while monitoring key performance metrics.


• Oversee paid media budgets, continuously optimizing spend and return on investment across digital advertising channels.


• Monitor marketing performance through dashboards and analytics, providing regular insights and recommendations to improve campaign effectiveness.


• Partner with internal stakeholders to create compelling channel-specific messaging and creative assets that resonate with both technical and non-technical audiences.


• Build and strengthen engagement across relevant online communities while exploring new growth opportunities through partnerships, affiliate programs, referrals, and influencer collaborations.

Requirements

• Proven experience managing digital marketing channels, including SEO, email marketing, paid search/social, and content marketing, with direct ownership of performance metrics.


• Strong analytical skills with experience building dashboards, interpreting marketing funnels, and making data-driven optimization decisions.


• Excellent copywriting and communication skills, with the ability to create engaging content for technically knowledgeable audiences.


• Hands-on experience with marketing automation platforms, CRM systems, and email marketing tools such as Mailchimp, HubSpot, or similar solutions.


• Demonstrated ability to work independently, prioritize initiatives, and execute marketing strategies with minimal supervision.


• Strong commercial mindset with experience managing budgets and optimizing marketing investments based on measurable outcomes.


• Familiarity with community-focused marketing and the ability to build authentic engagement across online platforms.


• Collaborative approach with experience working effectively in cross-functional, remote-first environments.


• Experience marketing technical, developer-focused, or open-source products is considered an advantage, as is familiarity with the smart home ecosystem.

Benefits

• Full-time remote position with flexible working hours and an asynchronous work culture.


• Competitive compensation aligned with local market rates and experience.


• Annual performance-based bonus.


• Minimum of five weeks of paid vacation.


• Paid sick leave where not fully covered by local regulations.


• Paid parental leave package.


• Home office hardware budget with equipment ownership after three years.


• Annual smart home equipment allowance.


• Annual professional development and education budget.


• 50% reimbursement of home internet expenses.


• Dedicated personal innovation day every two weeks.


• Statutory employment benefits applicable in your country of residence.

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