Digital Marketing Manager

Salary
£45,000 \- £46,500 per annum
Contractual hours
37\.5
Basis
Full Time
Contract type
Fixed Term
Benefits
33 days’ annual leave Flexible working\* 8 percent employer pension contribution Life assurance at 3 x annual salary Health cashback plan
Department/team
Fundraising and Engagement
Date posted
02/06/2026
Job reference
REQ000397

Annual leave: 33 days (plus eight bank holidays)

Benefits:

• enhanced maternity, paternity and adoption leave, and shared parental pay


• family\-friendly policies


• 8% employer pension contribution (Aviva)


• life assurance cover at 3 x annual salary


• health cashback plan (Medicash): employee cover plus up to four dependent children


• 24/7 virtual GP access (UK registered), plus access to Best Doctors


• confidential employee assistance programme (Medicash)


• access to a wellbeing app


• flexible working options including hybrid working, flexible working patterns such as part\-time, compressed hours, and more\*


• learning and development opportunities including bespoke training and access to LinkedIn Learning)


• commitment to employee health and wellbeing. We have a Menopause Friendly accreditation and are a Disability Confident employer

At Dementia UK, we make sure families affected by dementia don’t face it alone. Through our specialist Admiral Nurses, we provide expert advice and support when it’s needed most. Digital engagement plays an increasingly important role in how we reach and support families, grow awareness and build lasting relationships with supporters.

Join us as a Digital Marketing Manager on a one year fixed term contract covering for maternity leave. It’s an exciting time to join the charity as we move into the implementation phase of our new Digital Engagement Strategy, this role will play a central part in shaping how we deliver digital marketing across Dementia UK.

This is a broad and hands\-on role, bringing together strategic oversight of email marketing and paid digital media. You will lead on developing and optimising digital campaigns, using insight and performance data to improve engagement and drive measurable results.

We’re looking for someone with strong experience in strategic email marketing, including audience segmentation, automated journeys and supporter engagement, alongside expertise in paid digital acquisition and campaign optimisation. You will be confident managing complex digital budgets and making informed decisions about spend, performance and audience targeting across platforms such as Meta and Google Ads.

You will also lead and support two Digital Marketing Executives, helping to build skills, confidence and a strong digital culture across the team. Working closely with colleagues across the charity, you will contribute to improving digital engagement and supporter journeys across multiple channels.

Charity experience is not essential, but you will bring strong digital marketing expertise, people management experience and the ability to operate confidently at manager level.

Above all, you will be motivated by purpose and committed to helping Dementia UK reach and support more families affected by dementia.

If you would like to find out more about the role, or have any queries, please get in touch with recruitment@dementiauk.org.

Our culture

In addition to offering a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non\-profit and charities sector 2025 (big organisation).

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.

Dementia UK is a Disability Confident employer. If you would like support to make an application, contact recruitment@dementiauk.org.

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

• Please note that any decision on flexible working is based on business needs

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.

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