Digital Marketing Manager

Digital Marketing Manager

Hall \& Woodhouse is the Dorset based brewer of the award\-winning Badger ales; and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H\&W is a family\-owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.

Your rewards as a Digital Marketing Manager at Hall \& Woodhouse:

A wide and empowering remit, working on a legendary brand of pubs and beers:

• Up to £46k salary per annum based on your level of development in the role


• A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts


• Combination of working from home and from our brewery in Blandford, Dorset

The Role:

The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e\-CRM, SEO, paid digital advertising \& social media. The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding \& interest in digital channels.

Key Responsibilities:

• Maintain \& develop our websites to be best in class


• Deliver key additional website projects as are needed


• Utilise the e\-CRM system to its fullest potential


• Grow covers \& online bookings from paid activity


• Build best\-practice and insight\-led paid digital advertising, email, social media, and display advertising campaigns to drive covers


• Continue to find ways to grow \& develop new audiences and increase our emailable database size


• Be the champion of marketing data and draw insights for the department from the e\-CRM system


• Act as chief liaison for the key digital agencies across web, social, e\-crm and any other digital agencies that we are engaged with


• Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required


• Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed


• Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction


• Act as key point of contact across pubs and houses for PR support


• Lead team to deliver best in class guest comms and campaigns


• Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships

Key knowledge, skills you'll need:

• Degree educated, and marketing qualifications a plus


• 5 years minimum experience in digital marketing with a good understanding of all platforms such as e\-CRM, google ppc, paid social and other outlets


• Hospitality experience preferred

Hall \& Woodhouse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re passionate about making an impact and thrive in a collaborative environment, we’d love to hear from you.

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