Digital Marketing Executive

Description

As a Digital Marketing Executive in an award\-winning digital marketing team, your work will play a key role in increasing the visibility, engagement and commercial performance of our events and digital products for brands such as Convenience Store and Forecourt Trader. Through delivering insight‑led, multichannel campaigns, your contribution will help audiences discover, engage with and return to industry‑leading content and experiences. Your ideas, attention to detail and use of data will help directly influence how effectively we grow our digital reach.### What You’ll Be Doing

• A\-Z Marketing Campaigns: Apply best practice to plan and deliver market\-leading digital marketing campaigns for our B2B events to drive audience growth, customer acquisition and revenue performance.


• Email Marketing: Build and send engaging promotional emails. This will involve design, copywriting, data selection, sending email campaigns, tracking and reporting on performance.


• Website Updates: Ensure our event websites are always up to date, on\-brand, and looking their best.


• Sales \& Marketing Material: Produce visual, informative marketing assets (media kits, digital brochures etc.)


• Web Analytics: Analyse website traffic and the effectiveness of marketing campaigns.


• Social Media: Execute social media activities to build community and raise engagement across our events.


• Lead Generation: Assist our commercial teams by providing them with qualified leads.


• General Digital Support: Support the Senior Digital Marketing Manager across a broad range of marketing activities.

What You’ll Need

• Experience in a marketing role within a fast‑paced environment.


• Familiarity with multichannel digital campaigns across email, social, web and paid media.


• Working knowledge of digital marketing platforms, analytics and performance reporting.


• Understanding of SEO principles and paid media fundamentals.


• Ability to interpret data and use insights to support optimisation and decision‑making.


• Strong written communication skills with excellent attention to detail.


• A collaborative approach and the ability to manage multiple priorities effectively.


• Familiarity with marketing automation, CRM systems, CMS platforms or design tools is advantageous.


• Experience in event marketing would be a huge advantage.

Benefits \& Initiatives

• 6\.6 weeks of annual leave (pro\-rata for part\-time). The equivalent to 25 days plus standard England and Wales bank holidays for full\-time colleagues


• One additional day holiday per year after 6 years’ service, up to a maximum 7\.6 weeks of annual leave (pro\-rata for part\-time). The equivalent to 30 days plus standard England and Wales bank holidays for full\-time colleagues


• A holiday purchase scheme, allowing employees to purchase up to 3 additional days of annual leave and spread the cost over up to 6 months


• An additional day of paid leave, a ‘MeDay’, allowing you the flexibility to celebrate a cultural or religious event or your birthday. It recognises that everyone’s background is unique and gives you the freedom to mark what matters to you.


• One paid volunteering day per year to support a charity or community initiative of your choice


• Hybrid and agile working opportunities (role dependent)


• Enhanced Pension Contributions, we offer employer pension contributions above the statutory minimum


• Life Assurance Scheme


• Group Income Protection


• Enhanced family\-friendly leave pay entitlements


• Wellbeing benefits, including: A health care cash plan, Employee Assistance Programme, Virtual GP service and access to health \& wellbeing resources and tools


• Equity, Diversity \& Inclusion initiatives, supported by employee\-led networks and proud to be a Disability Confident Committed employer


• Cycle to Work Scheme (subject to satisfactory completion of probationary period)


• Electric Car Scheme (subject to satisfactory completion of probationary period)

About William Reed Ltd

Join a business that’s redefining what it means to inform, inspire and connect the global food and drink ecosystem. At William Reed, your work has real influence – shaping conversations, powering decisions and supporting an industry that touches every consumer on the planet.

Our values capture exactly how we work. We’re Collaborative by Nature. We’re always Pioneering in Spirit. And we put People First.

We champion inclusion and warmly welcome applications from talented people of all backgrounds and characteristics.

If you need any support accessing this opportunity, just let us know – we’re here to help!

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