Digital Marketing Executive
Salary: £28,000 plus bonus
Working Pattern: Full Time
Contract Type: Permanent
Swansway Motor Group Head Office, Gateway, Crewe, CW1 6YY
The Opportunity
We are currently recruiting for a Digital Marketing Executive to join our central Head Office Marketing team where we support our full dealership network and our head office functions. This role focuses on the quality of our digital activity; reviewing and implementing social media campaigns and contributing to the design and development of our websites.
Our marketing department is a key function in the success of Swansway Motor Group, the department is fast moving with multiple campaigns running at the same time, we have a real teamwork ethic.
This role reports into our Digital team and you will be working closely with the rest of the marketing team.
More about the role
- Liaison with our agency partners to create content, artwork and technical website changes
- Overseeing content selection and implementation of content on our blog
- Creation and maintenance of website content
- Technical SEO support for our websites
- Creation and monitoring of website e\-newsletters
- Social media content creation and implementation for our contract hire and leasing division and company LinkedIn channel
- Optimisation of youtube videos to drive additional views
- Management of Google My Business content and directory listings
More about you
Essential:
- Intermediate Excel skills (Pivot Tables, VLOOKUPs) required
- IT literacy (at least a basic familiarity with Word, Outlook, Powerpoint etc.)
- Ability to work to deadlines and adapt to a varied workload
- Strong written communication skills
- Previous experience in a similar role within a Marketing team
A bit more about the Family
Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.
We’re expanding our own\-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re\-cycling obsolete parts. All this is supported by our Head Office in Crewe.
But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands\-on role in the day\-to\-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!
Benefits of working for Swansway Group
- Holidays that increase with length of service
- Your Birthday off
- Company Pension Scheme
- Death in Service Benefit
- Long service recognition
- Annual flu jab
- Discounts on products and services that extend to your family and friends
- Cycle to work scheme
- Employee recruitment referral payments
- Employee assistance programme and counselling service
- Occupational health services
- Flexible working patterns
- Car Benefit Scheme for employee
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