Digital Marketing Executive

Job Summary
We are seeking a dynamic and results\-driven Digital Marketing Executive to join our team. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. This role requires a blend of creative flair and analytical skills, with a focus on managing multiple channels including social media, email marketing, and paid advertising. The ideal applicant will possess strong organisational and management skills, along with a keen understanding of current digital trends and tools. This is an excellent opportunity for a proactive individual eager to contribute to our growth and success.

Responsibilities

• Develop, execute, and optimise digital marketing campaigns across various platforms including Google Ads, social media channels, and email marketing.


• Manage website content using WordPress, ensuring it is optimised for SEO and user engagement.


• Conduct keyword research and implement SEO strategies to improve search engine rankings.


• Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.


• Create compelling copy for digital content such as blogs, social media posts, newsletters, and advertisements.


• Oversee social media management by scheduling posts, engaging with followers, and monitoring brand reputation.


• Coordinate with the management team on project management tasks related to marketing initiatives.


• Utilise Adobe Photoshop for basic graphic design needs to support campaigns.


• Monitor industry trends and competitors’ activities to identify new opportunities for growth.


• Lead B2B marketing efforts by developing targeted campaigns aimed at business clients.


• Manage email marketing campaigns from conception through execution while maintaining compliance with data protection regulations.


• Collaborate with internal teams to ensure consistent branding across all digital channels.


• Content creator across all social media and website.

• Proven experience in digital marketing management with a strong understanding of SEO, Google Ads, Google Analytics, and social media management tools.


• Proficiency in WordPress, Adobe Photoshop, Microsoft Office Suite (Word, PowerPoint, Excel), and IT skills relevant to digital marketing tasks.


• Excellent communication skills in English, both written and verbal.


• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.


• Analytical mindset with the ability to interpret data insights and optimise campaigns accordingly.


• Experience in copywriting for various digital formats along with creativity in content creation.


• Knowledge of B2B marketing strategies and project management principles is desirable.


• Ability to work independently as well as part of a team.


• Time management skills that ensure efficient workflow and timely delivery of projects. This role offers an exciting opportunity for a motivated individual looking to advance their career within a vibrant organisation committed to innovation and excellence in digital marketing practices.

Benefits:

• Company pension


• On\-site parking

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