Digital Marketing Executive

Digital Marketing Specialist

Location: Trafford Park, Manchester (Hybrid: 3 days office, 2 days home)
Type: Full\-time, Permanent
Salary: Competitive, dependent on experience

Drive Our Digital Growth

Are you a digital marketing all\-rounder who loves variety, thrives on ownership? Do you have a passion for automotive products and vehicle maintenance?

We're looking for a talented Digital Marketing Specialist to help shape and execute our digital marketing strategy, grow our online presence, and engage customers across multiple channels. This is an exciting opportunity to join a well\-established business where you'll have real influence, taking ownership of websites, content, SEO, social media, video marketing, and digital performance.

If you're equally comfortable developing strategy, creating compelling content, optimising websites, analysing performance, and getting in front of the camera when needed, we'd love to hear from you.

What You'll Be Doing

As our Digital Marketing Specialist, you'll play a key role in ensuring our brands stand out online and continue to reach customers through engaging, informative, and effective digital experiences.

Digital Strategy

• Support the development and delivery of our digital marketing strategy.


• Align marketing activity with new product launches and wider business objectives.


• Identify opportunities to improve online visibility, engagement, and conversion.

• Manage and update content across five company websites.


• Create and maintain engaging product pages, landing pages, imagery and site content.


• Coordinate website enhancements and design briefs with internal and external partners.


• Monitor website performance and act as the first point of contact for troubleshooting and issue resolution.


• Manage our shoppable media platform to ensure a seamless customer journey from product discovery to purchase.

• Work closely with our digital agency to implement SEO and content recommendations.


• Review and approve technical and content SEO initiatives.


• Create and manage blog content and website copy.


• Lead regular agency review meetings to ensure projects stay on track and deliver results.

• Help create engaging video content for digital channels and YouTube.


• Support the planning, filming, editing and publishing of video content.


• Manage social media scheduling and community engagement activities.


• Be comfortable behind the camera and, when needed, in front of it too.

• Maintain and improve chatbot and live chat content, FAQs and knowledge bases.


• Ensure customers receive accurate and timely information.


• Escalate technical enquiries where appropriate and identify opportunities to improve customer experience.

• Monitor and report on digital marketing performance.


• Turn data into actionable insights and recommendations.


• Help shape future campaigns using performance\-driven decision making.

Essential Skills \& Experience

• Primarily, you MUST have a passion for cars/automotive products.


• Proven experience in a broad digital marketing role.


• Strong understanding of digital marketing channels, content creation and technical marketing principles.


• Experience working with website CMS platforms, ideally WordPress.


• Excellent understanding of SEO best practices.


• Experience managing YouTube content and supporting video production projects.


• Strong social media management experience, including Meta Business Suite.


• Ability to analyse performance data and produce meaningful reports.


• Outstanding communication and stakeholder management skills.


• Highly organised with the ability to manage multiple projects simultaneously.


• Strong Microsoft Office skills.


• A genuine enthusiasm for the automotive industry and vehicle maintenance.


• Ability to commute to Trafford Park, Manchester.

• Experience with chatbot or live chat platforms.


• Familiarity with AI tools such as Microsoft Copilot, Claude and ChatGPT.


• Experience using WordPress plugins such as WooCommerce and Gravity Forms.


• Background in automotive, retail, FMCG, e\-commerce or product\-led businesses.

• A varied role with real ownership and influence.


• Hybrid working model offering flexibility and collaboration.


• Opportunity to work across multiple digital channels and brands.


• Be part of a passionate team within a growing and innovative business.


• Work on products and content that genuinely excite automotive enthusiasts.


• Develop your skills across strategy, content, SEO, video and analytics.

If you have a passion for vehicles and are a proactive marketer who enjoys combining creativity, technical expertise and data\-driven thinking, this is an excellent opportunity to make a real impact.

Apply today and help us drive our digital presence to the next level.

Pay: £35,000\.00\-£45,000\.00 per year

Benefits:

• Company pension


• Flexible schedule


• Free parking


• Health \& wellbeing programme


• Life insurance


• Sick pay


• Work from home

• Do you have a passion for automotive products and vehicle maintenance?


• Do you have a background in an FMCG, retail, automotive or product\-led business?

• Digital marketing: 5 years (required)


• SEO: 3 years (required)


• Video production: 3 years (required)


• YouTube: 1 year (required)


• Microsoft Office: 5 years (required)


• Content Creation: 5 years (required)

• United Kingdom (required)

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