Digital Marketing Executive
Digital Marketing Executive
Join a dynamic marketing team in Beacon Hospital, Sandyford, South Dublin. It's one of Europe's most innovative and technologically advanced private hospitals with over 2,000 staff working together as a team to deliver exceptional patient care. Help us to creatively communicate to patients, GPs, staff and the general public about all the new and innovative healthcare services we have to offer.
The Digital Marketing Executive will report to the Marketing Director and will work closely with the Marketing Manager to develop and plan the digital marketing strategy for the hospital to drive online growth and brand awareness. The main objective of their role will be to plan, execute and manage all digital marketing including website content, SEO, SEM, email marketing and social media.
The ideal candidate will have a speciality in social media, photography, videography, design, digital data analytics, have strong writing skills and be highly organised. They will also have the opportunity to work on other marketing activities to support the team and will gain experience in all aspects of marketing.
Job Description
- Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand awareness, promote services and drive website engagement and traffic.
- Campaign Management: Plan and execute SEO/SEM, email marketing, social media, and display advertising campaigns.
- Analytics and Reporting: Monitor, analyse, and report on campaign performance (ROI and KPIs) to optimise results.
- *Content and Social Media* \- Managing all our social media platforms, generating new content that is relevant, engaging and informative. Driving increased engagement and followers on all our social platforms.
- *Website* \- ownership of the hospital's main website ensuring that all content is accurate, displayed correctly and up to date. Writing new content and refreshing existing content as well increasing
- *Photography and Videography* \- taking photos and videos for use in hospital related content across all hospital platforms.
- *Staff Digital Comms* \- writing content and producing our staff comms update emails.
- *Providing Support \& Assistance* \- providing support and assistance to the team in relation to Events, Sponsorships, Design \& Print, Advertising Campaigns (Medical and Consumer) and in any other projects which the Department is tasked with. Assisting with the training and support of new junior members of the team.
- *Budget* \- working closely with the rest of the marketing team to manage the marketing budget to ensure that all marketing activity and purchase orders are within budget.
- *Digital Initiatives* \- Development and ownership of a new Beacon Hospital health related digital projects.
- *Creativity* \- bringing new and creative ideas to a team that is always open to trying new and exciting marketing methods.
- Qualification in Digital Marketing
- Experienced in social media and digital marketing
- Strength at website management and development
- Confident in data analytics
- Skilled at photography, videography and graphic design
- Ability to take ownership of projects and take them to completion
- Ability to work off own initiative
- Time management and prioritisation should not be a problem
- Creative and a real passion for marketing
- Strong writing skills and attention to detail
- Confident, self\-starter with the ability to engage with people on all levels
- Excellent organisational skills and advanced in excel, word and PowerPoint
- Experience in using the below tools:
Canva
Constant Contact
Meta \& Linkedin Platforms
Email Marketing Platforms
Adobe Suite
WordPress
Hootsuite \& Buffer
Google Analytics/GA4
This marketing role will give you an incredible opportunity to grow and advance your skillset. You will own all Digital Marketing projects and be involved in supporting other areas of marketing.
Beacon Hospital is expanding, so come join our growing team!
This listing is from indeed. View original listing ↗