Digital Marketing Analytics Manager
Job Summary
We are seeking a dynamic and detail\-oriented Digital Marketing Analytics Manager to lead our data\-driven marketing initiatives. In this role, you will harness advanced analytics tools and techniques to interpret complex data sets, generate actionable insights, and optimize marketing strategies across multiple channels. Your expertise will empower our team to make informed decisions, enhance campaign performance, and drive measurable growth. This is an exciting opportunity for a passionate professional eager to shape the future of digital marketing through innovative data analysis and visualization.
Responsibilities
- Develop and implement comprehensive analytics frameworks to monitor and evaluate digital marketing campaigns' effectiveness.
- Utilize tools such as Google Analytics, Power BI, Tableau, and Power BI to create compelling dashboards and visualizations that communicate key insights clearly.
- Conduct in\-depth data analysis using statistical software like R, SAS, SPSS, and SQL to identify trends, patterns, and opportunities for optimization.
- Collaborate with marketing teams to translate business objectives into measurable KPIs and actionable analytics projects.
- Perform market research and competitive analysis to inform strategic decision\-making and identify emerging trends.
- Automate data collection processes through scripting in Python or SQL to improve efficiency and accuracy of reporting.
- Present findings to stakeholders at all levels with clarity, confidence, and a focus on driving strategic initiatives forward.
- Proven experience in digital marketing analytics or a related field with a strong portfolio of successful projects.
- Proficiency in data visualization tools such as Tableau, Power BI, or similar platforms.
- Advanced knowledge of statistical software including R, SAS, SPSS, or equivalent for complex data analysis.
- Hands\-on experience with SQL for database querying and Python for data manipulation and automation tasks.
- Familiarity with Google Analytics and other digital marketing measurement tools.
- Strong understanding of marketing principles combined with excellent data analysis skills.
- Ability to interpret large datasets into meaningful insights that influence strategic decisions.
Pay: £34,000\.00 per year
Benefits:
- Free parking
- On\-site parking
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